Determining quantitative indicators and setting KPIs
Posted: Tue Dec 17, 2024 4:50 am
The number of publications should be taken as the main KPI at the stage of starting work with electronic media. Thus, we offer our clients a package consisting of 4 comments and 1 article per month. If we consider a more active option of work, it includes 11 publications per month: 7 of which are comments, 4 are expert articles.
A comment is a format of quick interaction, implying answers to questions prepared by a journalist. As a result, the media will receive a mention of the company and speaker in the publication. As a rule, the asia cell phone number list material itself contains 1000-2000 characters.
A publication is an article of 8,000-10,000 characters, where we not only receive a mention of the speaker and the company, but also form the content ourselves, presenting the information from the angle that corresponds to the promotion objectives.
Interaction with journalists
Press releases or direct appeals are used for interaction. The longer a public relations agency has been operating in the market, the closer its business connections and the greater its authority with journalists. We have been working with electronic media since the establishment of GreenSMM, which is already 16 years, and we know where, how and to whom to write in order to get the best placements and the highest quality journalistic stories and articles.
Publication of material
Before publishing, professional journalists agree on the final version of the material with the experts who provided comments or were quoted in the article. This is not only a rule of good manners, but also a measure to ensure the correctness and safety of placements in the media. In modern realities, before publishing, the material in many cases should be shown to a lawyer to detect incorrect wording that violates current legal norms. Before publication, not only the content of the text is agreed upon, but also its size, design, illustrations, the correctness of brand names and names.
Publication rating
Publications in the media are assessed by a number of KPIs. Among them, coverage and citation are of particular importance for assessing the effectiveness of placement. Numerical assessment allows you to compare the effectiveness of a publication on different platforms, at different times, and also to determine the audience's response to a specific material or topic.
Working with the media brings impressive dividends: improved search results, additional high-quality coverage of the target audience, the ability to show publications to current clients on the website or in social network profiles.
If you have any questions about publications in the media, or you are considering the possibility of ordering a package of publications in electronic media from our company, please let me know about it through the form on our website or by sending an email
A comment is a format of quick interaction, implying answers to questions prepared by a journalist. As a result, the media will receive a mention of the company and speaker in the publication. As a rule, the asia cell phone number list material itself contains 1000-2000 characters.
A publication is an article of 8,000-10,000 characters, where we not only receive a mention of the speaker and the company, but also form the content ourselves, presenting the information from the angle that corresponds to the promotion objectives.
Interaction with journalists
Press releases or direct appeals are used for interaction. The longer a public relations agency has been operating in the market, the closer its business connections and the greater its authority with journalists. We have been working with electronic media since the establishment of GreenSMM, which is already 16 years, and we know where, how and to whom to write in order to get the best placements and the highest quality journalistic stories and articles.
Publication of material
Before publishing, professional journalists agree on the final version of the material with the experts who provided comments or were quoted in the article. This is not only a rule of good manners, but also a measure to ensure the correctness and safety of placements in the media. In modern realities, before publishing, the material in many cases should be shown to a lawyer to detect incorrect wording that violates current legal norms. Before publication, not only the content of the text is agreed upon, but also its size, design, illustrations, the correctness of brand names and names.
Publication rating
Publications in the media are assessed by a number of KPIs. Among them, coverage and citation are of particular importance for assessing the effectiveness of placement. Numerical assessment allows you to compare the effectiveness of a publication on different platforms, at different times, and also to determine the audience's response to a specific material or topic.
Working with the media brings impressive dividends: improved search results, additional high-quality coverage of the target audience, the ability to show publications to current clients on the website or in social network profiles.
If you have any questions about publications in the media, or you are considering the possibility of ordering a package of publications in electronic media from our company, please let me know about it through the form on our website or by sending an email