Data Collection & Analytics
Posted: Tue Dec 17, 2024 4:59 am
Varies; digital marketing includes both cost-effective channels and higher-cost options (e.g., TV ads).
Data mostly collected through web-based analytics and phone number list tracking tools.
Data was collected through web analytics, mobile analytics, CRM data, and offline tracking tools.
Target Audience
Primarily targets online audiences, often younger demographics.
Targets a broader audience, including online and offline users across various age groups and locations.
Examples of Offline Digital Marketing
None, as it’s limited to online methods.
Digital billboards, in-store digital displays, SMS marketing, and TV/radio ads fall under digital marketing.
Best Suited For
Data mostly collected through web-based analytics and phone number list tracking tools.
Data was collected through web analytics, mobile analytics, CRM data, and offline tracking tools.
Target Audience
Primarily targets online audiences, often younger demographics.
Targets a broader audience, including online and offline users across various age groups and locations.
Examples of Offline Digital Marketing
None, as it’s limited to online methods.
Digital billboards, in-store digital displays, SMS marketing, and TV/radio ads fall under digital marketing.
Best Suited For