Google has confirmed a separate issue impacting search traffic and rankings. T

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While the August algorithm update continues to roll out, his outage is unrelated to the core update. Google has identified the root cause and is actively working to resolve it.During the war, Ukrainian entrepreneurs face serious challenges. The most pressing issue is frequent power outages caused by hostile attacks on energy infrastructure. When many regions of Ukraine only have electricity for 5-10 hours a day, sometimes even less, it is very difficult to do business. However, it is quite possible to adapt your digital strategy to modern realities. We want to share with you some tips that will help you do this. Tip #1: Use social networks and messengers When a company disappears from the customer’s view or users cannot contact it, it harms the business. Therefore, for effective interaction, we recommend using social networks and messengers.



Here are some useful strategies: Plan filipino whatsapp number ahead. Develop a content plan at least a few weeks in advance. This will help you prepare the necessary materials in advance and ensure regularity of publication. For this purpose, you can use tools like Hootsuite or Buffer. Automate posting. For example, you can set up chatbots in Facebook Messenger or Telegram to answer frequently asked questions from customers. This will allow you to maintain activity on your pages despite technical difficulties. Interactive interaction via stories and LIVE broadcasts. Important information can be pinned to highlights or “eternal” stories, and will remain available on the profile for future viewing. Live broadcasts can also be pre-announced and saved so that customers can watch them later. By implementing these strategies, you will be able to maintain continuous communication with your audience even during long blackouts.



Tip #2: Adapt your site for mobile devices During power outages, most people use mobile devices to access the internet. Therefore, it is important to ensure that your website runs quickly and smoothly on smartphones and tablets. Make sure your resource is displayed and functions correctly on different devices. Also, take care of the page loading speed. We recommend integrating technologies like AMP (Accelerated Mobile Pages) to speed it up. This will not only reduce the bounce rate, but also potentially improve your site's position in search results. Another important point is to minimize the amount of content to save traffic. This is especially important during periods of power outages, when mobile Internet may be the only tool for accessing your web resource. Tip #3: Use SMS and Email Marketing Email and SMS are often underestimated, but they are effective tools for maintaining constant communication with your audience, even with an unstable internet connection.