A webshop requires a new business model
Posted: Tue Dec 17, 2024 5:17 am
In addition to the financial security aspects, it is also about the security of personal data. The introduction of the GDPR or AVG regulations impose all kinds of requirements on companies with regard to the processing and storage of personal data. So think carefully about what you store in databases and how you are going to ensure that a transparent and complete administration is available. The fines for violation are not insignificant.
The 4 S's indicate that a webshop is not something you do in between. It is interesting and fun to work on. Setting up a shop, your window display, usually goes quite smoothly and it looks cool. But arranging the back end really takes a lot of time and attention. In addition, doing business online must also fit your company. The business model must therefore be examined.
The anecdote of an artisanal pizza baker speaks volumes in this regard. During the corona lockdown, he was forced to decide to start delivering Italian dishes at home. He never really malaysia telegram data wanted to do that, because he preferred to receive his guests in his restaurant, so that they could not only taste the food, but also the atmosphere. With the help of a smart Google and Facebook campaign, he managed to get a large number of online orders within a few days. The kitchen and the ovens were working overtime. His company therefore survived the crisis without any problems. On the contrary.
Photo of a pizza maker.
Technically, building a webshop is as easy as preparing a pizza. However, for the perfect result, a well-thought-out strategy and usually a business model revision are needed.
And what did he do when the lockdown was over? The delivery service was taken offline immediately. He felt that the webshop did not fit his business model. He wanted to receive customers in his restaurant and entertain and spoil them with his Italian delicacies. He therefore immediately had his site converted into a reservation site. He set up the online advertising campaign (with equal success) to promote that new 'service'.
Thinking carefully about what you want to achieve with your webshop is therefore essential. Perhaps something temporary – as in the example above – is the perfect solution. For the longer term, however, a strategic plan is indispensable. Make sure that you supplement the perfect P's with sublime S's. Then your webshop may also end up in the list of successes.
The 4 S's indicate that a webshop is not something you do in between. It is interesting and fun to work on. Setting up a shop, your window display, usually goes quite smoothly and it looks cool. But arranging the back end really takes a lot of time and attention. In addition, doing business online must also fit your company. The business model must therefore be examined.
The anecdote of an artisanal pizza baker speaks volumes in this regard. During the corona lockdown, he was forced to decide to start delivering Italian dishes at home. He never really malaysia telegram data wanted to do that, because he preferred to receive his guests in his restaurant, so that they could not only taste the food, but also the atmosphere. With the help of a smart Google and Facebook campaign, he managed to get a large number of online orders within a few days. The kitchen and the ovens were working overtime. His company therefore survived the crisis without any problems. On the contrary.
Photo of a pizza maker.
Technically, building a webshop is as easy as preparing a pizza. However, for the perfect result, a well-thought-out strategy and usually a business model revision are needed.
And what did he do when the lockdown was over? The delivery service was taken offline immediately. He felt that the webshop did not fit his business model. He wanted to receive customers in his restaurant and entertain and spoil them with his Italian delicacies. He therefore immediately had his site converted into a reservation site. He set up the online advertising campaign (with equal success) to promote that new 'service'.
Thinking carefully about what you want to achieve with your webshop is therefore essential. Perhaps something temporary – as in the example above – is the perfect solution. For the longer term, however, a strategic plan is indispensable. Make sure that you supplement the perfect P's with sublime S's. Then your webshop may also end up in the list of successes.