What is a lead in marketing?
In the field of digital marketing, a lead simply refers to a business contact, that is, a person potentially interested in your company's products or services.
Unlike a prospect, a lead is an identified vp security email lists contact. It is the result of a commercial proposal or a previous promotion.
A qualified lead typically belongs to the brand's target audience. They are distinguished by having a high receptivity to the added value of its offer and its advertising message.
There are several types of leads:
The commercial lead is the most interesting category for the company. It groups together all the contacts that show direct interest in the brand's offer. This can manifest itself in different ways, such as signing up for a newsletter or downloading a product catalogue.
An informational lead is a person who is actively looking for information about your industry or the type of products/services you offer. This contact is not necessarily focused on your offer, but it can easily change if you capture their attention at the right time.
Finally, a disqualified lead is a contact considered to be of little relevance for various reasons: their profile does not fit the company's offer, their income is insufficient, etc. Disqualifying this potential client simply means not promoting a commercial proposal.
Contact classification allows you to build a marketing strategy tailored to each category of potential customer. In fact, companies have every interest in concentrating their efforts on people who are potentially interested in their products or services.
What is lead generation?
Lead generation, also known as “lead generation” or “lead gen”, refers to all marketing techniques and strategies that aim to recruit potential customers. It involves obtaining the identity and/or contact details of people who have expressed an interest in the company’s products and services, or more generally, in this type of products.
The main priority of a lead generation strategy is to attract as many visitors as possible to your website, mobile app, or even directly to your business.
Please note: A technique at the intersection of digital and physical channels
Lead generation is not limited to the Internet and dematerialized exchanges. More traditional techniques can also be used to recruit potential customers (mailbox advertisements, contact request forms in stores, etc.).
