I. Sharing information
But how do you do that? Convince the customer that your solution contributes to his happiness or profitability? To do that, you create a content marketing plan. It describes per avatar – yes, you can have defined multiple ones – what information you are going to give the customer at what time and via what channel. It has to fit the phase of the journey that he is taking.
Sharing information with customersIf someone leaves Brussels for Rome, there is no point in shouting after 10 kilometers where the best place to park in Rome is. Everything in its own time. That is why a content marketing plan, with the accompanying content calendar, is important. You then have and keep an overview. Here you will find more explanations and illustrations about content marketing .
E. Doing evaluations
When you are working hard to find and retain customers, it is of course important to see which resources and methods have worked best. You can then use this to further refine your plan. This way, spain telegram data you ensure that your valuable communication resources do not leak away to places where they have no function.
EvaluateAnother part of the evaluation revolves around the customer. Is he or she really happy with what you offer and tell? Does it help that customer to take the steps? On the other hand, it is also good to assess whether that (niche) customer actually delivers the value to the company that was expected in advance. Otherwise, a change of route – or a change of passengers – is still advisable.
By means of the ACTION plan you will ensure that your customer approach and processing becomes a lot more specific. Not necessarily aimed at a mass market, but at a niche - where profitability is generally higher.
With this approach you are different from the others. You will distinguish yourself from the competition because your specific offer perfectly matches the customers (group) you have chosen. It is, as it is also called in the literature, a Blue Ocean Strategy . Seeing where there is space on the playing field, without having to immediately displace many others.
From the real marketing i
