5 Ways to Grab A B2B Prospect's Attention
Posted: Tue Dec 17, 2024 6:17 am
Grabbing a prospect’s attention and keeping it long enough to secure their interest is often the most challenging part of a sale. But once you make that connection, the rest of the sales process can flow smoothly, as most people want to do business with someone they feel understands them.
Today’s hyper-competitive markets mean if you want a prospect to telegram number list pay attention to you, you must work faster, harder, and smarter than your competitors. Here are some of the best ways to do it.
Dive Right Into a Prospect’s Problems
Only 13% of customers believe a salesperson can understand their needs. That’s incentive enough to address your prospect’s pain points at the outset. Instead of jumping right into your sales pitch, use your precious first 30 seconds to get a prospect to talk about their business.
By zeroing in on their challenges and growth opportunities, the more engaged they’ll be in the conversation. It also lets them know you care about what concerns them most. You can then segue into how your product or service can solve their problem.
Takeaway: The more you tailor your sales pitch to fit their business, the more engaged a prospect will be.
Tell a Story of What Their Future Looks Like Using Your Product
The fastest way to hold someone’s attention is to tell them an interesting story they can relate to. Everyone loves a good story—more so if they’re the story’s hero. Using the information they’ve shared about their current challenges, weave a tale of what their business will look like if they adopt your solutions.
Don’t focus on what you offer; have a conversation about how it can benefit them. Helping a prospect visualize a better future thanks to your service or product keeps the attention where it belongs, on the prospect, which naturally makes it engaging to them. Will your service make employees more efficient? Can your product help them save money?
For instance, you can paint a picture of more engaged and satisfied employees now that they use your software. Or talk about how they can reduce their transportation costs by using your new, lightweight shipping containers.
Today’s hyper-competitive markets mean if you want a prospect to telegram number list pay attention to you, you must work faster, harder, and smarter than your competitors. Here are some of the best ways to do it.
Dive Right Into a Prospect’s Problems
Only 13% of customers believe a salesperson can understand their needs. That’s incentive enough to address your prospect’s pain points at the outset. Instead of jumping right into your sales pitch, use your precious first 30 seconds to get a prospect to talk about their business.
By zeroing in on their challenges and growth opportunities, the more engaged they’ll be in the conversation. It also lets them know you care about what concerns them most. You can then segue into how your product or service can solve their problem.
Takeaway: The more you tailor your sales pitch to fit their business, the more engaged a prospect will be.
Tell a Story of What Their Future Looks Like Using Your Product
The fastest way to hold someone’s attention is to tell them an interesting story they can relate to. Everyone loves a good story—more so if they’re the story’s hero. Using the information they’ve shared about their current challenges, weave a tale of what their business will look like if they adopt your solutions.
Don’t focus on what you offer; have a conversation about how it can benefit them. Helping a prospect visualize a better future thanks to your service or product keeps the attention where it belongs, on the prospect, which naturally makes it engaging to them. Will your service make employees more efficient? Can your product help them save money?
For instance, you can paint a picture of more engaged and satisfied employees now that they use your software. Or talk about how they can reduce their transportation costs by using your new, lightweight shipping containers.