Users get to the company's website from various sources: search engines, social networks, advertising banners. Usually, the landing page contains information that reveals the similarities of a particular advertisement on the Internet, as well as contacts and a feedback form or product order.
The essence of lead generation
The essence of lead generation
A certain percentage of landing page visitors fill out a form or targeted industry database call. This way, the company gets the contact information of this person – a lead. This process is called lead generation. Then, sales or contact center employees can contact the user and sell a product or service.
Lead generation is an element of marketing that increases the conversion of a website; without it, a company only gets clicks. If the landing page does not have a phone number or a working application form, the user may leave the site without taking any action. Accordingly, the organization will not be able to call such a user back, which means it will not make a sale and will lose profit.
Types of Leads
Leads are potential customers who are interested in the product, i.e. filled out an application for a call from the company, left a request for a service calculation or a commercial offer, subscribed to an e-mail newsletter, etc. It is important to understand that this is the user who has already entered the sales funnel, but has not yet purchased the product or service. He can make a purchase if the company's employees work correctly.
Leads include those who:
registered for a particular online event;
filled out the form on the website, leaving your phone number and/or email;
subscribed to a newsletter with news, useful materials, and special offers from the company;
received free access to a demo version of the product;
performed other targeted actions that will subsequently help the company sell its product to this client.
The term in question also refers to customers who have previously made a purchase but have not ordered again.
Types of Leads
Types of Leads
Leads are users who already have knowledge about the product, some interest in it, but are not ready to buy the product or service.
They are divided into several types depending on the user's loyalty and awareness:
Cold leads . Users who saw information about the product and performed the target action: subscribed to the newsletter or left contacts. However, they are not yet ready to make a purchase due to the lack of opportunity or urgency in purchasing the product.
Warm leads . These are potential clients who show active interest. In the chat on the website or during a personal call to the company, they ask questions about the properties and advantages of the product, find out how to order, buy, pay for the goods or service. They are interested in service and maintenance.
Hot leads . Users who have a clear intention to buy a product from your company.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32402
pdf icon
Dividing potential clients into classes allows you to form separate groups that need to be worked with differently. It is advisable to collect contacts and classify leads in a CRM system.
