It was already possible to create carousels by uploading PDF slides , but now LinkedIn has announced a big new feature: the arrival of photo/video carousels on its platform. The feature is currently being tested with select creators, but the goal is to make carousels available globally after the fall .
Twitter News
Twitter Adds New Elements for Its Long-Form Content
Launched in June for a select group of users only, Twitter Notes is buy country b2b b2c email address list the new tool that lets you create long-form notes of up to 2,500 words , which are then embedded natively in the Twitter app for easy sharing. It's a feature that the platform is counting on a lot, so much so that it has already decided to add tools to help make Notes a beloved and intuitive space for users.
One of the latest trends in the adtech world is the adoption of new technologies that offer self-service options . With some software, such as Salesforce’s AdVendio , users can significantly reduce operational costs and the time needed to manage clients by providing a branded platform for end-to-end management of advertising campaigns. This means that low-budget advertisers can invest and achieve results by scaling their marketing efforts.
This gives advertisers more control and makes it easier to set up and manage digital advertising campaigns.
Header Offer
Header bidding is an automated auction technology that allows publishers to sell their inventory through demand-side platforms (DSPs ) by receiving bids from multiple advertisers at the same time.
This is certainly a growing trend as it ensures that advertisers receive a reasonable asking price for their ad space.
Adtech and martech: what's the difference?
As we have seen in the previous paragraphs, adtech focuses on reaching potential consumers through paid channels , using sophisticated audience data and advertising technology. Martech , short for marketing technology, focuses on reaching audiences through organic channels or owned media, such as walled gardens .
Adtech uses technology to simplify media buying and optimize advertising spend . Martech uses technology to automate marketing strategies and processes based on owned data, such as zero-party data , across owned media channels, content, and promotion activities.
Advertising technology is the future
Adtech is growing very rapidly and shows no signs of slowing down. As it expands, agencies will be able to leverage the opportunities in ad tech to develop more integrations, more data sharing, and expanded reach across channels.
This will lead to an ever-improving user experience, resulting in satisfied brands that will reach their customers more easily and with optimized advertising spend.
