What I personally find most useful is a tool like Trello or Asana . You can easily add deadlines, assign tasks to people and discuss that specific content task with the team in the notes. At an operational level, that is absolutely recommended. Make sure that everyone, including the other disciplines, can access the workable content calendar, so that not only the content team knows exactly what is going on.
Group of employees brainstorming.
Before you enthusiastically start setting up your spreadsheet: make sure that each discipline contributes equally. Start with a session in which all disciplines are present, and go through the period that you want to work out. There is no fixed guideline for this. For one company it works better to work on a quarterly basis, for another company on an annual basis. Look especially at your own wishes and those of your team.
Brainstorming
The first session serves as a brainstorm. What are the peak moments, and what should we pay extra attention to? Which channels do we use? What are the underlying goals? And what do we need from each other specifically? Use the customer journey that you have set up (if all goes well). Which touchpoints have been defined in that customer uk telegram data journey, and are we responding to them sufficiently?
Also actively involve sales: traditionally you see that sales and marketing are often far apart and each do their own thing. A shame, because you can learn a lot from each other! So involve sales in the process from day 1. Use what they already know about customers and leads in the campaigns and organic content that you want to develop. Also listen to what sales needs. For example, is it useful for them to have an informative white paper, to use in conversations? Or do they need an introductory campaign page where the target group is already warmed up, so that they can then call this group?
Tip: make it an original brainstorm, and have the different disciplines do an elevator pitch of a campaign that they see for themselves! This way you not only ensure that each team contributes directly, but you also create creative input for a discussion. And the best part: it is also fun to do!
Getting Started
Once you have roughly defined the most important campaigns, it’s time to get to work. Assign one person to work on the campaign calendar, and meet with the team again to go through the calendar. Make adjustments where necessary, and make sure everyone is on the same page. Then, together with the content team, you can work out the workable calendar.
