One interface instead of many screens and tabs and apps
Posted: Tue Dec 17, 2024 6:54 am
Go out in nature or spend time with a friend and leave the phone at home. Meditate, read a book. Watch a movie or have dinner, uninterrupted. Schedule this time, and have it recur on a regular basis – perhaps twice a week or even daily. Meditating, praying or mindfulness are good practices to do at least daily, for anything you'd like to achieve or improve in your life.
The question of what you want to achieve and how technology can help you achieve it is an interesting one. If you are clear about your (life) goal(s), values, mission or whatever you call it, then you can then go through your laptop, tablet and smartphone and see which apps help you achieve it and which do not help you. Or even hinder you. That is a fundamental reversal. Just as the desire to be healthy and fit leads to different behavior than the desire not to get sick.
Observations and questions
A large part of the book consists of short texts that are illustrated full page. They are questions or remarks or puns that make you think. Some are repeated a number of times, which makes it something of a meditation. Do not expect series of studies on attention or interruptions. At the end of the book you will find a bibliography with relevant books on the subject.
If you like to be challenged and enjoy being made to think with questions, you will enjoy working through the book. If you want a concrete step-by-step plan to get your technique under control or to direct your attention, then best sellers such as Focus On/Off by Mark Tigchelaar or Hyperfocus by Bailey are more your reading material.
In the book, Lima also refers to the large number of usa telegram data screens that we often have open. And within those screens, many applications that each send us a lot of data. It is not unusual to have your smartphone, smartwatch, tablet and laptop in sight and then chat applications, email accounts, social media apps, note apps, task managers, folders with files. How rarely does a team start with determining which tools will be used and with which etiquette. Instead, the number of inboxes and the associated notifications grows continuously. And the escalation (someone texts that he has just emailed).
It's interesting to determine for yourself how much inbox you can prune and how you can move from response time and fragmented attention to long blocks of deep work.
What marketers can learn from young parents
Between the broken nights, crying fits and wet diapers, as a young parent you don't exactly feel like you're functioning at the top of your abilities. Yet, as marketers and communication professionals, we can learn a lot from young parents. By applying those skills in our work, we can grow into much better marketers. Curious? In this article I'll tell you what makes those young parents so special.
The question of what you want to achieve and how technology can help you achieve it is an interesting one. If you are clear about your (life) goal(s), values, mission or whatever you call it, then you can then go through your laptop, tablet and smartphone and see which apps help you achieve it and which do not help you. Or even hinder you. That is a fundamental reversal. Just as the desire to be healthy and fit leads to different behavior than the desire not to get sick.
Observations and questions
A large part of the book consists of short texts that are illustrated full page. They are questions or remarks or puns that make you think. Some are repeated a number of times, which makes it something of a meditation. Do not expect series of studies on attention or interruptions. At the end of the book you will find a bibliography with relevant books on the subject.
If you like to be challenged and enjoy being made to think with questions, you will enjoy working through the book. If you want a concrete step-by-step plan to get your technique under control or to direct your attention, then best sellers such as Focus On/Off by Mark Tigchelaar or Hyperfocus by Bailey are more your reading material.
In the book, Lima also refers to the large number of usa telegram data screens that we often have open. And within those screens, many applications that each send us a lot of data. It is not unusual to have your smartphone, smartwatch, tablet and laptop in sight and then chat applications, email accounts, social media apps, note apps, task managers, folders with files. How rarely does a team start with determining which tools will be used and with which etiquette. Instead, the number of inboxes and the associated notifications grows continuously. And the escalation (someone texts that he has just emailed).
It's interesting to determine for yourself how much inbox you can prune and how you can move from response time and fragmented attention to long blocks of deep work.
What marketers can learn from young parents
Between the broken nights, crying fits and wet diapers, as a young parent you don't exactly feel like you're functioning at the top of your abilities. Yet, as marketers and communication professionals, we can learn a lot from young parents. By applying those skills in our work, we can grow into much better marketers. Curious? In this article I'll tell you what makes those young parents so special.