This is becoming more and more important as mobile devices become the default access point to the web. Consider these stats from HubSpot:
More than 46% of Americans will check their smartphone before getting out of bed.
Over 51% of smartphone users have kazakhstan whatsapp number discovered a new company or product while conducting a search on their smartphone (this percentage is going to grow!)
Google has made it easy to check if your site is mobile-friendly. Just head over to their mobile-friendly test site and enter your URL.
Mobile-Friendly Test
You can also conduct a Google Search Console analysis. What you might find are that clickable elements are too close together, making it hard to click the appropriate link on smaller screen. A responsive design is a must and a site that is not mobile-friendly can affect your SEO. In fact, Google made an algorithm adjustment to favor mobile-friendly sites way back in 2015!
5. Lack of internal site linking.
Linking one page of your site to another is important, as it gets people to explore your site deeper, increasing the number of pages viewed and time on site. Make sure, however, that you link using anchor text that provides user (and Google) insight. If you notice in this blog, in fact, we’ve linked to several service sections of our site where it makes sense. If we talk about blog management, as example, we could link blog management directly to our site with a hyperlink (as we’ve done). Do this on your site to connect pages with anchor text (as opposed to linking ‘click here’ which doesn’t really help much). That said, do not link every instance or you’ll end up having the opposite effect – sort of like keyword stuffing!
6. Ignoring data.
Mining your existing data can help you tremendously when developing (or refining) your SEO strategy. What keywords are currently getting clicks? What pages are getting the most traffic? All of these answers can help you determine where to start when it comes to keywords and content.
If you’re running Google Ads, you’ll likely have a wealth of information on keyword data that can help you inform where you should start. What keywords are getting clicks and conversions? What landing pages are converting? All of the answers to these questions can help you better create a keyword list, write website copy, and Meta data.
I Could Go On…
There are tons of elements that make up an effective SEO strategy and they all play a role in your website’s performance. While mistakes can be made in many other areas (and I’ll likely cover more down the road) the six SEO mistakes above are what we see more often than not. SEO is as much an art as a science but taking the time to avoid these mistakes can go a long way in delivering SEO success.
