The concept of word of mouth
Posted: Tue Dec 17, 2024 7:02 am
The meaning of the expression "word of mouth" is familiar and understandable to everyone. It implies the transfer of information from one person to another. Each of us willingly shares with our friends and acquaintances information that we find interesting. Therefore, with the right approach to this method of advertising a product or brand, you can achieve good results at relatively low costs.
The concept of word of mouth
The concept of word of mouth
In English, there is a term word-of-mouth marketing (WOM), which is translated as “word-of-mouth marketing”, the meaning of which means a system of actions aimed at achieving the popularization of the advertised brand by its consumers.
The expression "word of mouth" appeared in the Russian language around the twenties and thirties of the last century and was associated with the entry of radio into our lives. It should be noted penetration data that at that time, the entire village had only one radio receiver, equipped with a loudspeaker on the street. For those who for some reason were not nearby, news was transmitted through word of mouth as told by women who heard it.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32403
pdf icon
Nowadays, thanks to the Internet, access to news and other information is provided to everyone, but the desire to share interesting information with friends and acquaintances remains with almost everyone. For advertising specialists, this is a good method for promoting the necessary brands or products. It is enough to create positive emotions in some consumers, and they themselves will ensure the distribution of the necessary information through word of mouth.
Thus, for many companies around the world, word of mouth has become a common way to popularize their products. This method has proven to be very productive, as it provides high advertising efficiency at relatively low costs.
The conducted research has shown that about 92% of buyers are confident in the good quality of goods and services if they received information about them from their friends, relatives or acquaintances, and 38% of brand owners confirm an increase in sales of their goods after using word of mouth advertising.
In order to ensure a successful launch of word of mouth, it is necessary to create positive emotions in the first buyers of goods or services. Marketers need to present a product or service in such a way that the first clients or buyers get positive emotions from it, causing a desire to tell all their friends and relatives about this product or service.
Unfortunately, the word of mouth system also takes place in the case of a negative experience with a branded product. If someone did not like the purchased product or service, he also often tells his friends and acquaintances about it. And in this case, changing the opinion to a positive one will become a very difficult task.
The concept of word of mouth
The concept of word of mouth
In English, there is a term word-of-mouth marketing (WOM), which is translated as “word-of-mouth marketing”, the meaning of which means a system of actions aimed at achieving the popularization of the advertised brand by its consumers.
The expression "word of mouth" appeared in the Russian language around the twenties and thirties of the last century and was associated with the entry of radio into our lives. It should be noted penetration data that at that time, the entire village had only one radio receiver, equipped with a loudspeaker on the street. For those who for some reason were not nearby, news was transmitted through word of mouth as told by women who heard it.
Find out which IT professions
are in the TOP-30 with income
from 210,000 ₽/month
The GeekBrains team, together with international career development specialists, have prepared materials that will help you start your journey to your dream profession.
The selection contains only the most popular and highly paid specialties and areas in the IT sphere. 86% of our students, with the help of these materials, have decided on a career goal for the near future!
Download and use today:
Pavel Simonov - Executive Director of Geekbrains
Pavel Simonov
CEO of Geekbrains
pdf icon
Top 30 Most In-Demand and Highly Paid Professions 2023
Will help you understand the current situation on the labor market
doc icon
A selection of 50+ free neural networks to simplify your work and increase your earnings
Only proven neural networks with access from Russia and free use
pdf icon
TOP-100 job search platforms from GeekBrains
List of verified resources of real vacancies with income from 210,000 ₽
Get the collection for free
Click animation
pdf 3.7mb
doc 1.7mb
Already downloaded 32403
pdf icon
Nowadays, thanks to the Internet, access to news and other information is provided to everyone, but the desire to share interesting information with friends and acquaintances remains with almost everyone. For advertising specialists, this is a good method for promoting the necessary brands or products. It is enough to create positive emotions in some consumers, and they themselves will ensure the distribution of the necessary information through word of mouth.
Thus, for many companies around the world, word of mouth has become a common way to popularize their products. This method has proven to be very productive, as it provides high advertising efficiency at relatively low costs.
The conducted research has shown that about 92% of buyers are confident in the good quality of goods and services if they received information about them from their friends, relatives or acquaintances, and 38% of brand owners confirm an increase in sales of their goods after using word of mouth advertising.
In order to ensure a successful launch of word of mouth, it is necessary to create positive emotions in the first buyers of goods or services. Marketers need to present a product or service in such a way that the first clients or buyers get positive emotions from it, causing a desire to tell all their friends and relatives about this product or service.
Unfortunately, the word of mouth system also takes place in the case of a negative experience with a branded product. If someone did not like the purchased product or service, he also often tells his friends and acquaintances about it. And in this case, changing the opinion to a positive one will become a very difficult task.