What is Keyword Difficulty?
Keyword difficulty is a measure of how hard it is to rank well for a particular keyword. In addition to how many pages are already ranking for the keyword, domain authority and paid search volume customers mobile phone number list also are factored into determining keyword difficulty.
The higher a keyword’s difficulty, the harder it will be to rank high on SERPs because there’s more competition, and vice versa, the lower a keyword's difficulty, the easier it is
What is Keyword Density?
Keyword density is the percentage of times a keyword appears on a specific page compared to the total words on the page. In the lens of SEO, keyword density can be used to determine whether a page is relevant to a keyword.
How to calculate keyword density:
Identify the keyword
Count the total number of words on the page
Divide the number of times the keyword appears by the page’s total word count
Multiply by 100
For example, if a blog post has 1,200 words and the keyword appears 12 times, it has a keyword density of 1%. While there isn't an exact “optimal” keyword density, it's important to use your target keyword and keyword variations throughout the content in a way that reads naturally.
Always use the keyword in the page’s title and body content. Including the keyword in the subheadings, meta description, URL, and image alt tags are also helpful.
Fine-Tune Your Keyword Strategy
Having a keyword strategy is beneficial for digital marketing in many ways — it gives your SEO a focus and makes it easier to develop content, track results in analytics, and more. Let Sales & Marketing Technologies improve your website’s online presence by refining your keyword strategy. Schedule a free discovery call today!In order to build a marketing system that attracts and retains customers, you have to start with a strong brand foundation. After all, branding can be the deciding factor in whether customers choose to do business with you.
