Knowing how to professionalize your online communications is a fundamental part of achieving this. Learn how to create a professional email with your logo and what benefits it offers you.
What makes your email professional?
Without a doubt, the answer par excellence is: your own domain name.
A domain name is essential for your clients, suppliers, collaborators and anyone else who is interested in your business to find your website. One way to professionalize your company is to include the domain name you have purchased within your business email address.
Although this article is not about the domain and its importance, to put my mind at ease, I will briefly share with you where and how you can acquire an ideal domain name:
Search online for the world's largest Internet domain registrar and web hosting company
Check the top menu and click on “Domains”
Follow the steps that will be indicated to you and that's it, you will be fulfilling the first and most essential step to obtain a professional email with your logo.
Another aspect that makes your email professional is that it never causes problems in the inboxes of those who receive it, that is, that the filters or firewalls used by your target audiences do not classify your emails as SPAM or junk mail. The above has to do with registering and using a private domain, but also with the hosting you choose. Let me explain…
Hosting is the space occupied by your website within a server; this server can be shared with many other websites, with a few websites or, if you require it, you can use a dedicated server service.
Whatever the case, the most important thing is to make sure that the company you decided to purchase hosting or web hosting from owns its own servers so that it can guarantee that they will be in the best conditions to offer you a first-class service, as well as cutting-edge technology in relation to aspects that have to do with server security and, of course, the resources they offer you.
So, investing in a suitable hosting is also an important point to make your email look professional.
Professional email with your logo: the way to your clients
With your domain name and web hosting issues sorted out, you can now focus on creating a professional email with your logo.
Doing so will allow you to:
Build brand
Building and maintaining credibility for your business
Promote your products or services appropriately
Increase traffic to your website
Position your brand in the minds of your target audiences
Increase your sales and if you have a plan that includes online marketing tools afghanistan business email list , you will also be able to know what actions were taken by those who received your emails, that is, you will know if they opened it, if they clicked on any of the links you included or if they decided to cancel their subscription.
And all this just by placing my logo in the email? Yes, because behind this action there are attributes that cause the benefits I mentioned above and as an example: think back a little and remember what an email that tries to sell you something, but that does not use a private domain, does to you.
Keep digging and find out what you thought - or think - when you receive an email that promotes a product or service, but that, in addition to using its own domain, has an image consistent with the site where the products or services it is promoting are located.
Behind the design of a logo is a company that takes its business very seriously and behind a formal business, there are more possibilities of finding quality products or services. So using a professional email with your logo is the right way to reach the minds of those you want to buy something from you.
To add your logo to your emails, try saving the logo as an image in a format that is not too heavy but maintains a good resolution; then add it using the function that all email management platforms include - or at least the most popular ones - and that allows you to create your signature.
It is advisable to include your name, position or area in which you work within the company, the telephone numbers where you can be reached, the company address, the business's social networks and the privacy notice so that those who receive your emails know that you comply with the legislation in this area.
