4 Marketing Lessons from the Brexit Movie
Posted: Tue Dec 17, 2024 8:53 am
Although it reconstructs one of the most relevant and controversial recent political and social processes in the United Kingdom and Europe, the great lessons provided by the film “Brexit: The Uncivil War” are focused on Marketing and brand management.
The lessons of Brexit, one of the most interesting TV movies of 2019, go far beyond the political realm and the reasons that led millions of British voters to opt to leave the European Union.
By chronicling how the Brexit campaign led by Dominic Cummings used social media and Big Data to influence the public, this film provides insights, assessments and lessons learned about marketing and brand management .
In other words, British director Toby Haynes' work does not greece email list 990522 contact leads focus on explaining how the United Kingdom left the EU, but on revealing the way in which political campaigns are conducted in the Internet age and the scope that strategies can have.
For this reason, regardless of whether we consider the actions of Cummings, played by Benedict Cumberbatch, and the decision of the British people to be positive or not, we can draw great lessons from Brexit. Lessons that can also be useful for managing a personal brand or company, including:
1. Personalization and audience awareness
Millions of people around the world disagree with Brexit (and others do, of course). But what experts and analysts do agree on is that much of the success of the Cummings-led campaign was based on public knowledge.
The film shows how the campaign left traditional mass advertising in the background and put greater effort into personalized communication.
Through data analysis and social media monitoring, Cummings and his team were able to understand their audience and deliver messages that resonated with them through a strategic and persuasive tone of voice.
This is a principle that must be followed in any brand promotion and dissemination strategy, such as in Inbound Marketing .
For a material to be successful, it must be thought out and produced 100% based on the needs, ailments and characteristics of the buyer persona and the audience in general.
2. Times have changed!
Political strategists, like personal brands and companies, need to understand that times have changed. Indeed, this is one of the great lessons of Brexit.
The TV movie reminds us once again that we are in the age of social media and the Internet , so we must prioritize them if we want to truly connect with a certain audience.
Among other things, Brexit shows how networks bring brands and projects closer to the public and encourage continuous interaction, feedback and immediacy.
Furthermore, as was the case here, on these platforms we can get to know our audience through their comments, interactions and the type of content they consume.
Without a doubt, this is one of the great advantages that digital transformation has brought to marketing.
The lessons of Brexit, one of the most interesting TV movies of 2019, go far beyond the political realm and the reasons that led millions of British voters to opt to leave the European Union.
By chronicling how the Brexit campaign led by Dominic Cummings used social media and Big Data to influence the public, this film provides insights, assessments and lessons learned about marketing and brand management .
In other words, British director Toby Haynes' work does not greece email list 990522 contact leads focus on explaining how the United Kingdom left the EU, but on revealing the way in which political campaigns are conducted in the Internet age and the scope that strategies can have.
For this reason, regardless of whether we consider the actions of Cummings, played by Benedict Cumberbatch, and the decision of the British people to be positive or not, we can draw great lessons from Brexit. Lessons that can also be useful for managing a personal brand or company, including:
1. Personalization and audience awareness
Millions of people around the world disagree with Brexit (and others do, of course). But what experts and analysts do agree on is that much of the success of the Cummings-led campaign was based on public knowledge.
The film shows how the campaign left traditional mass advertising in the background and put greater effort into personalized communication.
Through data analysis and social media monitoring, Cummings and his team were able to understand their audience and deliver messages that resonated with them through a strategic and persuasive tone of voice.
This is a principle that must be followed in any brand promotion and dissemination strategy, such as in Inbound Marketing .
For a material to be successful, it must be thought out and produced 100% based on the needs, ailments and characteristics of the buyer persona and the audience in general.
2. Times have changed!
Political strategists, like personal brands and companies, need to understand that times have changed. Indeed, this is one of the great lessons of Brexit.
The TV movie reminds us once again that we are in the age of social media and the Internet , so we must prioritize them if we want to truly connect with a certain audience.
Among other things, Brexit shows how networks bring brands and projects closer to the public and encourage continuous interaction, feedback and immediacy.
Furthermore, as was the case here, on these platforms we can get to know our audience through their comments, interactions and the type of content they consume.
Without a doubt, this is one of the great advantages that digital transformation has brought to marketing.