Gartner: “Marketing and sales alignment key for the new B2B customer”
Posted: Tue Dec 03, 2024 8:44 am
In 2024, successful strategies for generating business opportunities and demand in B2B markets will be defined by coordinated strategies between marketing and sales.
Gartner: “Marketing and sales alignment key for the new B2B customer”
In May, the consulting firm Gartner organized an event on how to transform sales areas in the face of the challenge of the new buyer. The alignment of marketing and sales appears to be a key fact in this process . These are the conclusions that reorganize the B2B customer environment.
According to the sales managers interviewed, generating algeria whatsapp number data 5 million business opportunities and demand is a critical initiative for 2022 and to do so it is necessary to review the role that marketing and sales departments play with regard to the new B2B client.
B2B companies that are leaders in their markets rely on a coordinated, multi-functional account-based marketing (ABM) strategy.
Account-based marketing (ABM) programs led by marketing alone end up failing, missing opportunities to access new customers and grow existing accounts.
It is necessary to deploy a simple account-based sales funnel that takes these three aspects into account:
A well-defined ideal customer profile (ICP).
Tactics that combine digital action with face-to-face action,
and finally, define account-based metrics (opportunity rate, progress through the funnel of target accounts, and return rate).
You can learn more about these conclusions by accessing this press release .
If you are interested in designing and deploying a marketing plan closely related to the sales area, do not hesitate to contact our team by filling out this form:
It is the main element of any communication strategy and the ideal space to appeal to our ideal client profile and present an attractive value proposition. It is the ideal place for our client to feel challenged, to talk about their needs, to explain how we can provide solutions and, ultimately, to show strength.
One of the biggest challenges for sales teams today is accessing business opportunities in their initial phase. At this stage, the B2B buyer faces a challenge: diagnose a problem and look for a solution. Before making it public and contacting potential suppliers, they conduct research on the Internet or obtain information from colleagues in the sector.
But many of these searches have nothing to do with the final product that can offer a solution, but with the specific problems you want to solve . In some cases, it is even likely that you do not know what you may need, especially when we are talking about new products or those that have not been introduced to the market for a long time.
The content of the website and its architecture (for example, products, sectors, solutions) must respond to this information search process, focusing on the needs of our ideal customer profile and providing specific solutions. Our customer should not only find product information. They should understand how these products will alleviate their concerns or bring them joy.
Gartner: “Marketing and sales alignment key for the new B2B customer”
In May, the consulting firm Gartner organized an event on how to transform sales areas in the face of the challenge of the new buyer. The alignment of marketing and sales appears to be a key fact in this process . These are the conclusions that reorganize the B2B customer environment.
According to the sales managers interviewed, generating algeria whatsapp number data 5 million business opportunities and demand is a critical initiative for 2022 and to do so it is necessary to review the role that marketing and sales departments play with regard to the new B2B client.
B2B companies that are leaders in their markets rely on a coordinated, multi-functional account-based marketing (ABM) strategy.
Account-based marketing (ABM) programs led by marketing alone end up failing, missing opportunities to access new customers and grow existing accounts.
It is necessary to deploy a simple account-based sales funnel that takes these three aspects into account:
A well-defined ideal customer profile (ICP).
Tactics that combine digital action with face-to-face action,
and finally, define account-based metrics (opportunity rate, progress through the funnel of target accounts, and return rate).
You can learn more about these conclusions by accessing this press release .
If you are interested in designing and deploying a marketing plan closely related to the sales area, do not hesitate to contact our team by filling out this form:
It is the main element of any communication strategy and the ideal space to appeal to our ideal client profile and present an attractive value proposition. It is the ideal place for our client to feel challenged, to talk about their needs, to explain how we can provide solutions and, ultimately, to show strength.
One of the biggest challenges for sales teams today is accessing business opportunities in their initial phase. At this stage, the B2B buyer faces a challenge: diagnose a problem and look for a solution. Before making it public and contacting potential suppliers, they conduct research on the Internet or obtain information from colleagues in the sector.
But many of these searches have nothing to do with the final product that can offer a solution, but with the specific problems you want to solve . In some cases, it is even likely that you do not know what you may need, especially when we are talking about new products or those that have not been introduced to the market for a long time.
The content of the website and its architecture (for example, products, sectors, solutions) must respond to this information search process, focusing on the needs of our ideal customer profile and providing specific solutions. Our customer should not only find product information. They should understand how these products will alleviate their concerns or bring them joy.