Discover what advertising is, what it is used for and how it influences society
Posted: Tue Dec 17, 2024 9:00 am
Advertising is the traditional direct marketing tool, and its objectives are to promote a product to stimulate its consumption, transmit a positive message regarding a brand and strengthen a company's presence in the market.
Do you want to know what advertising is, examples and the comparison between advertising and marketing ? Read this complete article with everything you need to know about the subject.
Advertising is part of our lives. It is on the streets, in shopping malls, inside our homes, in newspapers, in magazines, on cell phones, on the Internet. Wherever you look, it is there.
Advertisements play an important role: they serve to grenada email list 18731 contact leads promote products, services and brands, with the aim of stimulating business relationships.
However, to do so, they invade our routine and many times, we do not agree with it. Who has never lost patience with that ad on YouTube? It seems that there is always an advertisement disturbing us, wanting to sell something all the time.
But will it be really that horrible? I bet you've already laughed out loud watching commercials on TV.
You must have also come across advertisements that moved you, entertained you, made you cry, and that informed you about a new store in town or an unmissable promotion.
In this post, we are going to analyze everything about advertising , from its definition to its dilemmas, to understand how it works and what its role is. You can also download it in PDF below. Let's go!
What is advertising?
Advertising is a marketing strategy that involves purchasing space in the media to promote a product, service or brand, with the aim of reaching the company's target audience and encouraging them to buy.
However, that is a limited definition of advertising, which involves much more than the purchase of a product.
According to the Royal Spanish Academy , the word advertising has three main definitions:
Advertising is also an area of knowledge, within social communication, that studies not only the technique of the activity, but also its function in social and cultural relations.
Do you want to know what advertising is, examples and the comparison between advertising and marketing ? Read this complete article with everything you need to know about the subject.
Advertising is part of our lives. It is on the streets, in shopping malls, inside our homes, in newspapers, in magazines, on cell phones, on the Internet. Wherever you look, it is there.
Advertisements play an important role: they serve to grenada email list 18731 contact leads promote products, services and brands, with the aim of stimulating business relationships.
However, to do so, they invade our routine and many times, we do not agree with it. Who has never lost patience with that ad on YouTube? It seems that there is always an advertisement disturbing us, wanting to sell something all the time.
But will it be really that horrible? I bet you've already laughed out loud watching commercials on TV.
You must have also come across advertisements that moved you, entertained you, made you cry, and that informed you about a new store in town or an unmissable promotion.
In this post, we are going to analyze everything about advertising , from its definition to its dilemmas, to understand how it works and what its role is. You can also download it in PDF below. Let's go!
What is advertising?
Advertising is a marketing strategy that involves purchasing space in the media to promote a product, service or brand, with the aim of reaching the company's target audience and encouraging them to buy.
However, that is a limited definition of advertising, which involves much more than the purchase of a product.
According to the Royal Spanish Academy , the word advertising has three main definitions:
Advertising is also an area of knowledge, within social communication, that studies not only the technique of the activity, but also its function in social and cultural relations.