Geographical barriers have been shortened and broken down with the arrival of the Internet more than 30 years ago. Now it is possible to access content, locations, photos and even virtual tours of almost any part of the world, which is truly fascinating.
The same has happened with business and here we are going to explain some of the points necessary to achieve this.
4 considerations for having a global reach website in your country:
1. “
The first big step you need to take is to focus on ensuring that your site has a domain that reflects that its operation is global and not local.
Domains like “.mx”, “.co”, “.ar”, among many others, immediately reflect where your site is from. Try to focus on something much more “open” with domains like “.com” (the most popular by far) and even with some of the new ones that are available like “.shop”.
This will prevent people from immediately fleeing your site when they see that it is based in a certain country, and you will at least have a chance of making a good impression and directing users if your site strategy is correct.
2. Language defines your limitations or possibilities for expansion
Let's take a fictitious example. The site we want to expand is a virtual jewelry store based in Colombia. However, the expansion strategy is planned to be not only for Latin America, but also for Anglo-Saxon markets and worldwide.
The biggest limitation is the language. The Spanish spoken in Colombia, Spain, Mexico or any other country is different from each other, and not to mention other languages such as German, French or English.
You should translate your content so that you can have a different version for each type of user.
You can do this in two ways: first, a single domain with detection of where your visitor's IP address comes from and thus be able to show one content or another, or, through different subdomains or subdirectories where this content is hosted and users select the version of the site that suits them according to the language filter.
3. Adequate Google positioning
Perhaps one of the biggest challenges of wanting to have a website with global reach in your country is fighting against Google and getting it on your side.
The Internet search giant has a very large expansion and localization strategy, with search engines for practically every country where the algorithm gives priority to content made for users in that country.
For this reason, you must have a very well-implemented SEO strategy (starting with what we discussed in the previous point), where each of the pieces of content or sections of the site that you have within it must be thought out, designed and written to click with those users.
Think about the way users create and construct those searches in English, cambodia business email list Spanish from Spain, Mexico, Uruguay, etc.
Once you become more aware of exactly how they think and interact with the browser, you can have a huge competitive advantage in gradually climbing the local search engine rankings with just one site with tailored content.
4. Logistics when having a website
There's nothing worse on a large site than running into huge, invisible walls. If your site is focused not only on sharing content, but on selling products or services, remember that each and every aspect of the purchasing process must be perfectly calibrated. This goes from the user experience and navigation, to the shopping cart itself and the complicated logistics. There's nothing worse than losing a customer at the last minute. Take care of all the details!
Having a global website in your country is doable, but it requires a lot of work behind the scenes. You need to have a solid infrastructure, including a good hosting and online security service, a professional SEO strategy (search engine optimization) and a professional web designer to meet the constant demand for adjustments that you will surely have along the way.
Once you have all these elements, remember to gradually evaluate what changes you should make to always guarantee the best experience on your site, regardless of where your visitors come from: a unique experience of global quality.
