Indicate here valuable
Posted: Tue Dec 17, 2024 9:19 am
In the “Targeting categories” section, specify the types of queries for which the service will display your ad:
Enlarge imagequery categories
Different categories of queries. Source: direct.yandex.ru
target - queries in which the user expresses a desire to purchase the advertised product;
alternative - queries that contain interest in its analogues;
related - queries expressing interest in products that are usually purchased together with the advertised ones;
queries mentioning competitors - those in which the user expresses an intention to buy the same product elsewhere;
broad - queries with interest in the product of which the offered falkland islands business email list product is a part.
the "Thematic words" section, you need to specify the search phrases for which Yandex will display the ad on the search results page. Click on the search field - the system will give you suitable options. You can also use the wordstat.yandex.ru service . It is used to select relevant key queries and estimate the expected coverage.
Enlarge imagebusiness requests
Yandex.Direct suggested such requests to Marat's business. Source: direct.yandex.ru
In addition to thematic queries, you can add so-called negative words. These are phrases that turn a relevant query into an irrelevant one. For example, if you add the words “DIY” to the search query “leather belt,” it will not bring the audience we need.
select the gender and age of the target audience. At the start, you can limit these parameters in no way. Exceptions are cases when the product is targeted at a certain age or gender group. For example, if you sell decorative cosmetics or shaving foam.
Enlarge imagequery categories
Different categories of queries. Source: direct.yandex.ru
target - queries in which the user expresses a desire to purchase the advertised product;
alternative - queries that contain interest in its analogues;
related - queries expressing interest in products that are usually purchased together with the advertised ones;
queries mentioning competitors - those in which the user expresses an intention to buy the same product elsewhere;
broad - queries with interest in the product of which the offered falkland islands business email list product is a part.
the "Thematic words" section, you need to specify the search phrases for which Yandex will display the ad on the search results page. Click on the search field - the system will give you suitable options. You can also use the wordstat.yandex.ru service . It is used to select relevant key queries and estimate the expected coverage.
Enlarge imagebusiness requests
Yandex.Direct suggested such requests to Marat's business. Source: direct.yandex.ru
In addition to thematic queries, you can add so-called negative words. These are phrases that turn a relevant query into an irrelevant one. For example, if you add the words “DIY” to the search query “leather belt,” it will not bring the audience we need.
select the gender and age of the target audience. At the start, you can limit these parameters in no way. Exceptions are cases when the product is targeted at a certain age or gender group. For example, if you sell decorative cosmetics or shaving foam.