5 Important Marketing Principles
Posted: Tue Dec 17, 2024 9:36 am
In order to understand how marketing works, it is necessary to understand all its principles. They provide an understanding of how the market functions and how market participants interact with each other. The following are the main principles of marketing:
The company's strategy and tactics must work in the same direction.
When producing products, it is necessary to rely on market conditions and the structure of customer needs.
The range of manufactured goods should be formed on the basis of an analysis of economic feasibility.
The level of technical development and customer support must be continuously improved in accordance with modern trends.
You need to enter the market with any product at the moment when it can bring the greatest profit.
We are giving a discount of 60% on training "Internet Marketer" until December 22
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5 Key Functions of Marketing
If principles are the basis of marketing and are practically active telegram number data unshakable, then its functions provide information about what role this service plays in the company. The following functions exist:
Management and control . Employees of these departments are responsible for planning marketing activities in the organization, as well as for information support of clients and partners and risk management.
5 Key Functions of Marketing
5 Key Functions of Marketing
Analytical . Includes analysis of a niche, competing product, study of customer needs and forecasting of their behavior. Analysis is also necessary for the internal activities of the company.
Production . Implement the introduction of technologies into the production process. This may apply to all areas of the company's activities, such as organizing purchases, selling products, placing goods in warehouses, and so on.
Sales . Sales can also include the development of new markets and other activities to expand consumer demand for the offered goods and services.
Innovative . Includes the development and introduction of new products to the market.
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To implement all the above functions and successfully promote the product, it is necessary to use marketing methods.
10 Basic Types of Marketing
Depending on the demand for the product and the sales market coverage, there are several types of marketing. Let's consider its main types:
Conversion . These are marketing activities aimed at increasing consumer demand. This type is successful in cases of a decline in the target audience's purchasing activity. In other words, in cases where there is negative demand on the market. The most common conversion methods are promotions, discounts, and bonuses. In addition, many companies invite celebrities to advertise their products.
Demarketing . It is obvious that the main goal of marketing is to increase demand. Demarketing works in the opposite direction. It is needed to reduce demand. In this case, the company deliberately increases prices for products and reduces advertising activity. Thus, the supply becomes more limited, due to which the number of people willing to buy goods or services increases.
Stimulating marketing is the opposite of demarketing. It is relevant when demand for products is low. Increasing it is the marketer's task in this case.
Incentive Marketing
Incentive Marketing
Before taking any active steps, you need to find out why demand has decreased. There are various reasons for this. The product may be irrelevant on the market or have lost its value. In addition, if the product is new, the consumer may simply not know about it. After finding out the reasons for the lack of buyers, you can use various methods to stimulate demand, such as lowering prices, increasing advertising activity, etc.
Remarketing is used to revive demand for goods or services. If a product's popularity among consumers declines, an advertising specialist needs to find out the reason for it and then increase demand to its original level. First of all, it is necessary to study all the features of the product or service sales. It may be necessary to divide the product into several target areas. An example of such a situation is remarketing for shampoo. After dividing this product into two lines - men's and women's - demand increased sharply.
Synchromarketing . It is used to stabilize fluctuations in demand, for example, when selling seasonal goods. Promotions and discounts are also used as methods of influencing the consumer, for example, a discount on a product when buying it at an "unstandard" time of year.
Developmental marketing . Typical for companies releasing a product with good development prospects. Its goal is to turn the audience's hypothetical demand into real purchases. All marketing tools are used for this purpose - analysis of demand for the product and the niche as a whole, study of competitive products, advertising, etc.
Mass marketing . Its work is aimed at global audience coverage. This means that the company's products do not have a specific target audience and are suitable for all market segments. It does not require special tools, since it works on the principle of "the cheaper, the better."
Targeted marketing . The opposite of the previous situation. Products or services have a clearly defined audience.
Direct marketing (also called "head-on sales") is direct sales with a demonstration of the product's advantages to the client.
The company's strategy and tactics must work in the same direction.
When producing products, it is necessary to rely on market conditions and the structure of customer needs.
The range of manufactured goods should be formed on the basis of an analysis of economic feasibility.
The level of technical development and customer support must be continuously improved in accordance with modern trends.
You need to enter the market with any product at the moment when it can bring the greatest profit.
We are giving a discount of 60% on training "Internet Marketer" until December 22
In just 9 months you will be able to get a job with an income of 150,000 rubles
Book a discount
5 Key Functions of Marketing
If principles are the basis of marketing and are practically active telegram number data unshakable, then its functions provide information about what role this service plays in the company. The following functions exist:
Management and control . Employees of these departments are responsible for planning marketing activities in the organization, as well as for information support of clients and partners and risk management.
5 Key Functions of Marketing
5 Key Functions of Marketing
Analytical . Includes analysis of a niche, competing product, study of customer needs and forecasting of their behavior. Analysis is also necessary for the internal activities of the company.
Production . Implement the introduction of technologies into the production process. This may apply to all areas of the company's activities, such as organizing purchases, selling products, placing goods in warehouses, and so on.
Sales . Sales can also include the development of new markets and other activities to expand consumer demand for the offered goods and services.
Innovative . Includes the development and introduction of new products to the market.
Only until 12/19
Download a selection of materials to be guaranteed to find a job in IT in 14 days
List of documents:
TOP-100 job search platforms from GeekBrains
20 professions of 2023, with income from 150,000 rubles
Checklist "How to Successfully Pass an Interview"
To receive the file, please enter your e-mail:
E-mail, for example, [email protected]
Please confirm that you are not a robot
by providing your phone number:
+7
912 345-67-89
Download the collection for freepdf 2.5mb
Already downloaded 52300
I confirm my consent to the processing of personal data .
To implement all the above functions and successfully promote the product, it is necessary to use marketing methods.
10 Basic Types of Marketing
Depending on the demand for the product and the sales market coverage, there are several types of marketing. Let's consider its main types:
Conversion . These are marketing activities aimed at increasing consumer demand. This type is successful in cases of a decline in the target audience's purchasing activity. In other words, in cases where there is negative demand on the market. The most common conversion methods are promotions, discounts, and bonuses. In addition, many companies invite celebrities to advertise their products.
Demarketing . It is obvious that the main goal of marketing is to increase demand. Demarketing works in the opposite direction. It is needed to reduce demand. In this case, the company deliberately increases prices for products and reduces advertising activity. Thus, the supply becomes more limited, due to which the number of people willing to buy goods or services increases.
Stimulating marketing is the opposite of demarketing. It is relevant when demand for products is low. Increasing it is the marketer's task in this case.
Incentive Marketing
Incentive Marketing
Before taking any active steps, you need to find out why demand has decreased. There are various reasons for this. The product may be irrelevant on the market or have lost its value. In addition, if the product is new, the consumer may simply not know about it. After finding out the reasons for the lack of buyers, you can use various methods to stimulate demand, such as lowering prices, increasing advertising activity, etc.
Remarketing is used to revive demand for goods or services. If a product's popularity among consumers declines, an advertising specialist needs to find out the reason for it and then increase demand to its original level. First of all, it is necessary to study all the features of the product or service sales. It may be necessary to divide the product into several target areas. An example of such a situation is remarketing for shampoo. After dividing this product into two lines - men's and women's - demand increased sharply.
Synchromarketing . It is used to stabilize fluctuations in demand, for example, when selling seasonal goods. Promotions and discounts are also used as methods of influencing the consumer, for example, a discount on a product when buying it at an "unstandard" time of year.
Developmental marketing . Typical for companies releasing a product with good development prospects. Its goal is to turn the audience's hypothetical demand into real purchases. All marketing tools are used for this purpose - analysis of demand for the product and the niche as a whole, study of competitive products, advertising, etc.
Mass marketing . Its work is aimed at global audience coverage. This means that the company's products do not have a specific target audience and are suitable for all market segments. It does not require special tools, since it works on the principle of "the cheaper, the better."
Targeted marketing . The opposite of the previous situation. Products or services have a clearly defined audience.
Direct marketing (also called "head-on sales") is direct sales with a demonstration of the product's advantages to the client.