Valentine's Day 2017 and its best Email Marketing campaigns
Posted: Tue Dec 03, 2024 8:46 am
Last Tuesday, February 14th, Valentine's Day arrived and with it, a wave of emails that flooded our inboxes. Yes, the day of Love is tremendously important not only for couples, but also for companies and Email Marketing. Today we will analyze the most interesting Email Marketing trends that have been carried out this Valentine's Day 2017 .
Christmas, Black Friday, Cyber Monday… are key days when brands have the opportunity to increase their sales by offering unbeatable deals and very attractive discounts. Valentine's Day is one of these key dates that evoke pure consumerism: in this case under the name of love. In this context, Email Marketing is an excellent tool to send messages to an audience that already has a prior interest in our product, since we know that they will most likely have to make a purchase and our product can become one.
Date sent and number of emails
Some brands start their Valentine's Day campaigns a week before the star date. The objective is clear and logical: to get their subscribers to remember that Valentine's Day is approaching and, if they have to buy something, they remember their products . An example of this anticipation tactic would be Guess, which sent its first email on 02/07/2017. Even so, most brands send their first email approximately 5 days before the date . We also found a great tendency to send them a day before or even on Valentine's Day itself. It is a reminder or last-minute tactic for those who still have not bought gifts. The idea is to make them see that they still have time to buy their product and also with a dazzling discount.
Regarding the number of emails sent per campaign, we highlight that the vast majority of brands send between 2 and 3 Valentine's Day emails . Michael Kors would be an example of the 3 emails sent, with the following dates: 02/09, 02/11, 02/13. We want to highlight the importance of always following the same graphic line , as shown in this example. In this case, they have paid a lot of attention to the details, specifically, to the range of colours of the selected products (pink and red), the colours associated with love.
Screenshot 2017-02-15 at 11.32.18Screenshot 2017-02-15 at 11.38.44Screenshot 2017-02-15 at 11.42.10
Buy even if you don't have a partner
Valentine's Day has always been associated with having a partner, but many brands are now breaking with this tradition. It is not necessary to have a partner to show your love. Two turkey business email list examples of this new trend in Email Marketing are Desigual and Pet Flow. Desigual is committed to self-esteem and self-love with the ingenious claim “Self-gifts, come to me”. The email always maintains the fresh and carefree signature of the brand. As for Pet Flow , it follows a very similar line, but in this case towards love for our pets.
uneven1
GIF, a trend in full swing
GIFs are here to stay in Email Marketing. This year, many Valentine's Day campaigns included them to make the email much more visual, enjoyable and fun . Users appreciate seeing emails with more creative and unusual content. If you manage to stand out with an original GIF, the user will associate it with your brand and will remember you much more. Massimo Dutti and Cortefiel are a clear example of this, as they have included GIFs in all their Valentine's Day emails. We show them to you below: Massimo Dutti Cortefiel
Attractive discounts and free shipping
It is no surprise that brands offer special offers and discounts on their products on specific shopping dates to increase sales volume. This trend is also evident in email marketing. The vast majority of brands offer discounts of around 20% , but others prefer not to change the price of their products and offer free or even express shipping. Here we can see two examples of discounts ( Aéropostale ) and free shipping ( Massimo Dutti ).
Screenshot 2017-02-15 at 11.49.12Screenshot 2017-02-15 at 11.37.23
Gift card
Among the best trends in Email Marketing, we highlight the possibility of giving a Gift Card . CRMs and Email Marketing specialists have been responsible for responding to three very common insights that we have all had at some point: “What do I buy for them now?” or “What if they don’t like it?” or “Pfft, I don’t have time to go buy anything!” For this reason, many brands have chosen to offer the possibility of buying a gift card, providing a quick and effective solution to these problems in society. Some examples are Michael Kors or Massimo Dutti .
Christmas, Black Friday, Cyber Monday… are key days when brands have the opportunity to increase their sales by offering unbeatable deals and very attractive discounts. Valentine's Day is one of these key dates that evoke pure consumerism: in this case under the name of love. In this context, Email Marketing is an excellent tool to send messages to an audience that already has a prior interest in our product, since we know that they will most likely have to make a purchase and our product can become one.
Date sent and number of emails
Some brands start their Valentine's Day campaigns a week before the star date. The objective is clear and logical: to get their subscribers to remember that Valentine's Day is approaching and, if they have to buy something, they remember their products . An example of this anticipation tactic would be Guess, which sent its first email on 02/07/2017. Even so, most brands send their first email approximately 5 days before the date . We also found a great tendency to send them a day before or even on Valentine's Day itself. It is a reminder or last-minute tactic for those who still have not bought gifts. The idea is to make them see that they still have time to buy their product and also with a dazzling discount.
Regarding the number of emails sent per campaign, we highlight that the vast majority of brands send between 2 and 3 Valentine's Day emails . Michael Kors would be an example of the 3 emails sent, with the following dates: 02/09, 02/11, 02/13. We want to highlight the importance of always following the same graphic line , as shown in this example. In this case, they have paid a lot of attention to the details, specifically, to the range of colours of the selected products (pink and red), the colours associated with love.
Screenshot 2017-02-15 at 11.32.18Screenshot 2017-02-15 at 11.38.44Screenshot 2017-02-15 at 11.42.10
Buy even if you don't have a partner
Valentine's Day has always been associated with having a partner, but many brands are now breaking with this tradition. It is not necessary to have a partner to show your love. Two turkey business email list examples of this new trend in Email Marketing are Desigual and Pet Flow. Desigual is committed to self-esteem and self-love with the ingenious claim “Self-gifts, come to me”. The email always maintains the fresh and carefree signature of the brand. As for Pet Flow , it follows a very similar line, but in this case towards love for our pets.
uneven1
GIF, a trend in full swing
GIFs are here to stay in Email Marketing. This year, many Valentine's Day campaigns included them to make the email much more visual, enjoyable and fun . Users appreciate seeing emails with more creative and unusual content. If you manage to stand out with an original GIF, the user will associate it with your brand and will remember you much more. Massimo Dutti and Cortefiel are a clear example of this, as they have included GIFs in all their Valentine's Day emails. We show them to you below: Massimo Dutti Cortefiel
Attractive discounts and free shipping
It is no surprise that brands offer special offers and discounts on their products on specific shopping dates to increase sales volume. This trend is also evident in email marketing. The vast majority of brands offer discounts of around 20% , but others prefer not to change the price of their products and offer free or even express shipping. Here we can see two examples of discounts ( Aéropostale ) and free shipping ( Massimo Dutti ).
Screenshot 2017-02-15 at 11.49.12Screenshot 2017-02-15 at 11.37.23
Gift card
Among the best trends in Email Marketing, we highlight the possibility of giving a Gift Card . CRMs and Email Marketing specialists have been responsible for responding to three very common insights that we have all had at some point: “What do I buy for them now?” or “What if they don’t like it?” or “Pfft, I don’t have time to go buy anything!” For this reason, many brands have chosen to offer the possibility of buying a gift card, providing a quick and effective solution to these problems in society. Some examples are Michael Kors or Massimo Dutti .