However, a clear, relevant and memorable name can improve the user experience and increase the likelihood of clicks and shares. This can indirectly help increase organic traffic and dwell time, which positively impact rankings.
So what are the best practices for choosing a domain? Let’s try to summarize them below.
Choose a short and memorable domain
A domain can be up to 60 characters long, which allows you to clearly communicate your business. However, a name that is too long risks becoming complex to memorize and type.
If you run a startup or a little-known company, opt for a short and intuitive domain. It should be easy to remember and write, as we will see in the next point.
Reflect your brand identity
Your domain should represent exactly who you are. We suggest including your business or brand name. You can include a keyword that describes your industry to further clarify your proposition.
