Highlight Unique Selling Points
Posted: Wed Dec 18, 2024 3:35 am
ToFu content
Blog posts: Create informative and educational blog posts that address common pain points, challenges, or questions your target audience may have. Incorporate relevant keywords to drive organic traffic.
Pillar pages: Establish credibility and educate mexico whatsapp numbers the audience with a central hub of information that answers all potential questions on a specific topic and links to other pieces of relevant content. This generates more leads and showcases definitive thought leadership. (Check out The Complete Guide to Hiring & Working with a Growth Marketing Agency for an example of a pillar page.)
eBooks: Offer downloadable resources that provide in-depth information on a specific topic related to your industry or expertise. This helps establish your brand as an industry authority.
Checklists: Provide digestible, actionable information on specific topics or tasks that prospects can easily download and follow to increase topic awareness, encourage engagement and sharing, and deliver real value to prospects in the awareness stage.
Pro-tip: Some popular TOFU distribution channels including emails, social posts, website pop-ups, and ads.
Middle-of-the-Funnel (MOFU):
Once prospects are aware of a product or service, they begin to evaluate potential solutions to alleviate their most prominent pain points. MOFU content should take advantage of that shown interest and effectively teach prospects how to choose a solution, and the following content helps guide them through this stage.
Blog posts: Create informative and educational blog posts that address common pain points, challenges, or questions your target audience may have. Incorporate relevant keywords to drive organic traffic.
Pillar pages: Establish credibility and educate mexico whatsapp numbers the audience with a central hub of information that answers all potential questions on a specific topic and links to other pieces of relevant content. This generates more leads and showcases definitive thought leadership. (Check out The Complete Guide to Hiring & Working with a Growth Marketing Agency for an example of a pillar page.)
eBooks: Offer downloadable resources that provide in-depth information on a specific topic related to your industry or expertise. This helps establish your brand as an industry authority.
Checklists: Provide digestible, actionable information on specific topics or tasks that prospects can easily download and follow to increase topic awareness, encourage engagement and sharing, and deliver real value to prospects in the awareness stage.
Pro-tip: Some popular TOFU distribution channels including emails, social posts, website pop-ups, and ads.
Middle-of-the-Funnel (MOFU):
Once prospects are aware of a product or service, they begin to evaluate potential solutions to alleviate their most prominent pain points. MOFU content should take advantage of that shown interest and effectively teach prospects how to choose a solution, and the following content helps guide them through this stage.