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Feature #10 : Ability to send a letter only to those users who have not opened the previous one.
A very convenient option that can significantly increase the open rate of email messages.
In addition, we recommend paying attention to the following functions:
segmentation;
block editor;
substitution;
analytics.
All the functionality we have reviewed is present in every shop standard free email distribution service. Its depth and quality may vary, especially in terms of analytics and segmentation parameters, but this is not so critical: a classic set of options will suit small businesses.
14 Popular Free Email Marketing Services
Mailchimp
Mailchimp
Mailchim
This service will offer four tariff plans to choose from: Free, Essentials, Standard and Premium.
Using the free version implies a number of limitations. Thus, it will be possible to upload a database of no more than 2 thousand addresses, and the limit of letters will be 10 thousand. In addition, there will be no access to all the letter templates available in the service ─ they will offer only a minimum of standard ones; you will have at your disposal the simplest automation scenario, 7 marketing channels and CRM. If you exceed the limit of 2 thousand contacts, the service will automatically block the ability to send mailings until you switch to the paid version or reduce the database.
The basic plan (Essentials) will cost from $9.99 per month and up, depending on how large your contact base is. To compare the capabilities of free email marketing services, let's take an example with 2,500 addresses. The Essentials plan will ask for $29.99 per month for a database of this size. You will be provided with a collection of templates, A/B testing, and individual branding.
The main drawback of the Mailchimp service is the lack of a trial version. You will not be able to test and evaluate the advantages of a paid plan, check the possibility of integration and full functionality. All registered users are automatically given the Free plan. In addition, unlike many other platforms, Mailchimp will not please you with a discount if you pay for a subscription for a year in advance.
Unisender
Unisender
Unisender
Pay attention to the Russian-language service Unisender. It will please you with high-quality functionality and will provide four tariffs to choose from: Free, Light, Standard and Premium.
The free version limits are 100 addresses and 1,500 letters. The Free plan is provided for a month. If by the end of the period your database does not have more than a hundred contacts, the plan is extended by default for the next term. A set of excellent templates, several simple automation scenarios and a number of other useful options are provided.
The basic tariff plan "Light" opens all the tools available on the platform: a block letter designer, a full collection of ready-made templates, reports, analytics, etc. What is important is that the limit on sendings is completely removed.
You can pay for your subscription not only in rubles, but also in any of five currencies of your choice: UAH, USD, EUR, BYN, KZT. The service offers a good discount of 30% to all users who pay for their account for a year in advance.
If you find it more convenient to structure your work based on the volume of letters sent, we recommend paying attention to special tariff plans: “Letters in bulk”, “Letters individually” and “Uni One”.
Unfortunately, the Unisender platform will not please you with a trial period, and will not provide you with the opportunity to see all the advantages of paid functionality in action.
