So, while you should always be testing new marketing channels, email marketing should be at or near the top of your marketing focus list. To succeed with email marketing in 2024 and beyond, check out the list below to learn about the best email marketing tools that will take your game to the next level.
In this article we will look at:
Why You Should Invest in Email Marketing in 2024
5 Best Email Marketing Tools to Build Your Email List
5 Best Email Marketing Platforms to Send Emails
5 Best Email Marketing Tools to Clean Up Your Email List
5 Best Email Marketing Tools for Writing Emails
Conclusion
Why You Should Invest in Email Marketing in 2024
Email Marketing Has a Huge ROI: 2024 is the year of email marketing. And 2023 was the year of email marketing. And 2022, 2021, 2020, etc., too... And, well, it looks like 2025 and 2026 could be the years of email marketing, too? So, let's start with why?
Email Marketing ROI Icon and Text
Well, it’s simple. Email marketing continues to be the most profitable online marketing channel. In fact, as Louise Zhou points out, companies make an average of $42 for every $1 spent on email marketing. And that ROI beats almost every other marketing channel. With paid search, paid social, and SEO averaging 2-5x ROI anywhere, a 42x ROI is simply unbeatable.
And while online behavior continues to change, email usage remains stable. In 2024, more than half the world’s population uses email, and many of those people check it multiple times a day. Email knows more about whatsapp japan number us as individuals than anything else on earth. Our email knows where we shop, where we work, where we exercise, where we eat, what we read, and more.
Graph showing the growth of email users
So, if you want to grow your audience and customers, you need to be where the people are, and most of the world uses email. But there are other reasons why you should continue to increase your investment in email marketing.
Email marketing can be aimed at: You can segment and target your email lists to deliver highly personalized and targeted emails that will make your email subscribers feel valued and increase your conversion and loyalty rates. Segmentation, personalization, and customization are essential to winning online in 2024, and email allows you to do this with many of the tools listed below, including these capabilities on a manual or automated basis.
Email Marketing Can Be Automated: Email marketing can be automated to keep the channel working for you, helping you send out announcements, respond to inquiries or problems, or encourage people to take specific actions within your marketing and sales funnel.
You can determine the value of each of your emails to make your business predictable: The best email marketers are able to determine how much each email is worth. Since we want to create predictability in our business, email marketing is a great way to do this.
So, while you should certainly invest in and test different marketing channels, you should always invest in email marketing and regularly consider expanding your efforts in this area.
