Exit Intent Technology: How It Works and How Exit Popup Can Grow Your Business
Posted: Wed Dec 18, 2024 3:50 am
Exit Intent Technology: How It Works and How Exit Popup Can Grow Your Business
As the global market continues to evolve, businesses of all sizes need to use various tools and techniques to engage with their website visitors and convert them into customers. Exit-Intent technology is one such tool that has gained popularity in recent years.
This technology offers a unique way to boost conversions on your website without necessarily having to spend a lot of money.
There may be many ways to increase your website conversion rate and turn more visitors into customers, but one of the most effective ways to get more leads is to use an exit-intent popup in your marketing and business growth efforts.
What is exit intent technology?
Exit Intent technology tracks website visitors' mouse movements and detects country wise email marketing list when a visitor is about to leave the site without leaving their information or purchasing anything.
Exit Intent technology is used to capture more leads and reduce cart abandonment by displaying a popup or widget once the visitor's cursor leaves the site frame.
Poptin Exit Intent Technology
Exit-Intent Technology on Mobile Devices
What happens when there is no cursor, like on mobile devices and tablets?
Here at poptin , we developed an exit intent solution for that:
When a visitor lands on your landing page and tries to click "back" to go to the previous page (say, Google SERP results), the exit-intent popup will appear.
What is a pop-up?
A pop-up is a small window that appears on your computer or mobile device screen when you visit a website or use a specific app. Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
Why do exit-intent popups work?
There are a few reasons why exit-intent overlays work so well:
When a visitor decides to leave the website, their mind is clear for the next task. This is the perfect time to grab their attention and show them an irresistible offer.
When you show visitors a pop-up in the middle of the screen, they have a choice. They have no distractions – they can interact with the pop-up and leave their information or close the pop-up.
In general, you won’t offer the same thing on your landing page as you do on your exit popup. If the visitor didn’t convert on your page, you’d probably suggest something with a different CTA (call to action) or higher value to catch them while they’re hesitating.
When should you use exit popups?
If you target the right pages and the right audience, an exit-intent overlay can be a great opportunity to showcase a special offer from your brand to your visitors.
Exit Popup Works great on landing pages, business websites, and online eCommerce stores .
Here's a scenario: a visitor came to your online store and added a few products to the cart within a few minutes. Then, he started the checkout process and just before entering his credit card information, he decided to wait for an offer with a better price, or his daughter just called him from the email you sent her and distracted him from completing the purchase.
With an exit-intent popup example like this, you can save abandoned carts like this and increase your revenue by 20-30%.
exit poptin popup
Source: Easter Pop-Up Ideas
In the following paragraphs, we will show you a case study on exit popups on a landing page.
Exit-Intent Popup Examples and Case Study
How Poptin's Exit Popups Helped Reduce Lead Cost by Over 50%
Summary
The campaign analyzed in this case study was for a local Israeli robot vacuum cleaner brand (hereinafter referred to as the “Robot Brand”). The experiment was conducted during the second quarter of 2017 (April-June) and the data was compared to the second quarter of 2016.
The goals of this experiment were very clear and Poptin was used to substantially increase the conversion rate. Keep in mind that the robot brand was in a crowded market with fierce competitors like IRobot. Therefore, advertising costs did not become cheaper between 2016 and 2017. The Robot brand had to use all possible means to increase its conversion rate.
Campaign objectives
The Experiment
During the second quarter of 2016, the robot brand ran an Adwords campaign with an average monthly budget of $2,200 for a specific landing page. The landing page for this PPC campaign converted at an average cost of $77 per lead. With a total budget of $6,600 for the entire quarter, the landing page generated 86 leads.
During Q2 2017, the robot brand wanted to use the same landing page, only this time combined with Poptin. The robot brand created two popups and showed them to visitors using Poptin’s A/B testing feature (the same templates were used just with different copy and layouts):
1. A round-shaped exit-intent popup intended to grab visitors' attention with its special shape.
exit-intent tech popup 1
2. A timer popup designed to create urgency, the bot brand did not offer any discounts in the popup copy (this is important because giving a discount in itself can increase conversion).
exit popup window 2
The results? It's amazing!
exit intent popup results
Now that you see that exit-intent popups work, let’s look at how you can make them work for your brand.
First, let’s start with the things you should avoid at all costs when using exit-intent technology.
Errors to avoid at all costs in exit pop-ups
Asking for a lot of information
When a user lands on your website, clicks through, and is preparing to leave, displaying a popup with a bunch of fields isn't ideal. They're already set up to leave your site, which will likely drive them away faster.
In this example from Neil Patel, he only requests the website URL, nothing else.
As the global market continues to evolve, businesses of all sizes need to use various tools and techniques to engage with their website visitors and convert them into customers. Exit-Intent technology is one such tool that has gained popularity in recent years.
This technology offers a unique way to boost conversions on your website without necessarily having to spend a lot of money.
There may be many ways to increase your website conversion rate and turn more visitors into customers, but one of the most effective ways to get more leads is to use an exit-intent popup in your marketing and business growth efforts.
What is exit intent technology?
Exit Intent technology tracks website visitors' mouse movements and detects country wise email marketing list when a visitor is about to leave the site without leaving their information or purchasing anything.
Exit Intent technology is used to capture more leads and reduce cart abandonment by displaying a popup or widget once the visitor's cursor leaves the site frame.
Poptin Exit Intent Technology
Exit-Intent Technology on Mobile Devices
What happens when there is no cursor, like on mobile devices and tablets?
Here at poptin , we developed an exit intent solution for that:
When a visitor lands on your landing page and tries to click "back" to go to the previous page (say, Google SERP results), the exit-intent popup will appear.
What is a pop-up?
A pop-up is a small window that appears on your computer or mobile device screen when you visit a website or use a specific app. Pop-ups are designed to grab your attention and display information such as advertisements, notifications, or requests for action.
Why do exit-intent popups work?
There are a few reasons why exit-intent overlays work so well:
When a visitor decides to leave the website, their mind is clear for the next task. This is the perfect time to grab their attention and show them an irresistible offer.
When you show visitors a pop-up in the middle of the screen, they have a choice. They have no distractions – they can interact with the pop-up and leave their information or close the pop-up.
In general, you won’t offer the same thing on your landing page as you do on your exit popup. If the visitor didn’t convert on your page, you’d probably suggest something with a different CTA (call to action) or higher value to catch them while they’re hesitating.
When should you use exit popups?
If you target the right pages and the right audience, an exit-intent overlay can be a great opportunity to showcase a special offer from your brand to your visitors.
Exit Popup Works great on landing pages, business websites, and online eCommerce stores .
Here's a scenario: a visitor came to your online store and added a few products to the cart within a few minutes. Then, he started the checkout process and just before entering his credit card information, he decided to wait for an offer with a better price, or his daughter just called him from the email you sent her and distracted him from completing the purchase.
With an exit-intent popup example like this, you can save abandoned carts like this and increase your revenue by 20-30%.
exit poptin popup
Source: Easter Pop-Up Ideas
In the following paragraphs, we will show you a case study on exit popups on a landing page.
Exit-Intent Popup Examples and Case Study
How Poptin's Exit Popups Helped Reduce Lead Cost by Over 50%
Summary
The campaign analyzed in this case study was for a local Israeli robot vacuum cleaner brand (hereinafter referred to as the “Robot Brand”). The experiment was conducted during the second quarter of 2017 (April-June) and the data was compared to the second quarter of 2016.
The goals of this experiment were very clear and Poptin was used to substantially increase the conversion rate. Keep in mind that the robot brand was in a crowded market with fierce competitors like IRobot. Therefore, advertising costs did not become cheaper between 2016 and 2017. The Robot brand had to use all possible means to increase its conversion rate.
Campaign objectives
The Experiment
During the second quarter of 2016, the robot brand ran an Adwords campaign with an average monthly budget of $2,200 for a specific landing page. The landing page for this PPC campaign converted at an average cost of $77 per lead. With a total budget of $6,600 for the entire quarter, the landing page generated 86 leads.
During Q2 2017, the robot brand wanted to use the same landing page, only this time combined with Poptin. The robot brand created two popups and showed them to visitors using Poptin’s A/B testing feature (the same templates were used just with different copy and layouts):
1. A round-shaped exit-intent popup intended to grab visitors' attention with its special shape.
exit-intent tech popup 1
2. A timer popup designed to create urgency, the bot brand did not offer any discounts in the popup copy (this is important because giving a discount in itself can increase conversion).
exit popup window 2
The results? It's amazing!
exit intent popup results
Now that you see that exit-intent popups work, let’s look at how you can make them work for your brand.
First, let’s start with the things you should avoid at all costs when using exit-intent technology.
Errors to avoid at all costs in exit pop-ups
Asking for a lot of information
When a user lands on your website, clicks through, and is preparing to leave, displaying a popup with a bunch of fields isn't ideal. They're already set up to leave your site, which will likely drive them away faster.
In this example from Neil Patel, he only requests the website URL, nothing else.