If you've been reading these last few articles, you may have asked yourself the following question: Where do SEO and CRO come into contact? Are they opposing or complementary strategies? Does one supplant the other?
We will answer these questions below, read on.
As we all know, SEO focuses on achieving good bulk sms spain positioningin search engines, while CRO refers to conversion rate optimization, but let's take a more complete look at each one:
SEO:
As is well known, SEO strategy seeks to boost the positioning of the website in the organic results of search engines. Therefore, a good SEO strategy helps the page to be among the top positions and make it easier for the target audience to find it.
CRO:
CRO, on the other hand, aims to transform the traffic that reaches the website through SEO into conversions: a purchase, a subscription to a newsletter or completing a contact form, among others. What CRO seeks is that users who enter the site perform a specific action that could lead them, sooner or later, to make a conversion. As we discussed in previous articles, CRO does not focus on increasing the number of visits, but rather on making those visits generate more conversions.
In summary, the differences between SEO and CRO are:
SEO seeks to ensure that the website appears in the first organic results through technical and content optimization.
CRO gets site visitors to convert more.
