Discovery campaigns can automatically appear in the Google Discover feed, YouTube home feed, and social and promotions tabs in G-Mail.
Depending on users' account settings, Google israel phone number library may use web and app activity, device information, location history, and home location to personalize feed content, which is largely AMP-enabled.
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It depends on where they appear. On Gmail, they look and function like regular Gmail ads. On YouTube and Discover, they appear as native in-feed ads with large images – another trend that sees new Gallery ads and the expansion of Showcase Shopping ads, as well as a headline and tagline. Ads on YouTube also include a call-to-action banner.
Targeting is based on Google audiences: interest, in-market affinity. Advertisers can also use custom intent audiences. These audiences are created based on signals across Google properties, including users’ search activity, YouTube viewing behavior, visits to Google Display Network sites, and apps downloaded from the Play store.
Setting Up Discovery Ads
There’s a creative setup screen for Discovery campaigns. You enter a landing page URL, upload at least one landscape image and one logo image. Images can’t be blurry, undercropped, or contain calls to action or clickbait.
You can enter up to five headlines and five descriptions for the test. The preview shows you what the ad will look like as you enter the components.
Discovery ads are charged on a cost-per-click basis.
Discovery campaigns highlight the ways Google leverages multiple features and audience data to automate ad targeting and delivery across the ecosystem. They’re also an indication that Google is looking beyond search intent to cover the entire funnel.
