Around 40,000 search queries are punched into Google each second. These commands equate to 3.5 billion searches per day or 1.2 trillion searches annually.
By improving your organic search canada whatsapp number list visibility, you stand to boost brand awareness, expand your commercial reach and, ultimately, increase your bottom line.
through tracking the relevant KPI metrics, here are the approaches you can take to make vital improvements:
Refine your content marketing strategy and when planning your assets, ensure you strive for originality over all else. Even the slightest sniff of plagiarism could hurt your SEO efforts and have a negative impact on your organic search rankings. So innovate, inspire - and be original.
Now more than ever, consumers expect a flawless level of user experience (UX) from brands. A poor page loading time can hurt your credibility, as well as your organic page rankings. So, ensure your page loading speed is optimized by removing irrelevant content, code and functionality from your website (and any other relevant touchpoints).
Target local keywords to optimize your content for niche audiences and drill down further into this SEO-centric metric to gain a deeper insight into your performance and strategic efforts.
2. Website or landing page conversion rate
Despite the prevalence of mobile devices, a mere 50% of all landing pages are mobile-optimized. This is a startling statistic when you consider there are more mobile devices in the world than humans.
The point here is that primary website landing pages are crucial to attracting users and encouraging conversions. If your conversion-rate-related KPIs are telling you that particular pages within your website are underperforming, you’ll need to take immediate action.
Here are three initiatives you can take to boost your web or landing page conversion rates:
Use A/B split testing to compare landing page tweaks, enhancements and functionality to understand the elements that yield the best results while resonating most with your target audience.
Mix, muddied or convoluted landing pages can have a detrimental effect on your conversion rates. That said, you should narrow your focus by having one clear-cut action and CTA for each landing page. Doing do will increase your landing page’s UX and drive your users towards your desired outcome.
Expanding on the previous point, to boost your landing page conversion rates, you should utilize directional cues. Landing pages should be 100% navigable as well as scan-able, and by using elements like bold CTA buttons, arrows pointing users to particular parts of your page, or accentuated phrases such as ‘look here’ or ‘try it for free’, you will see your conversions increase over time.
