Millions of people are online enjoying a wide range of products and services and marketing is a way of capturing their attention. Creatives are aware of this and are plotting their strategies to dominate the market share that brands are claiming.
Online games have opened up possibilities that were unsuspected until just a few years ago. Advertising inserted into the development of the game, known as In Game rich people data Advertising, is one of the alternatives that has allowed some of the most popular mobile games of today to become profitable.
There are four keys that allow us to fully understand this phenomenon, and we are going to learn about them below.
Wide audience. Online games and casinos have a large audience and various age segments. Games like Clash of Clans are truly a phenomenon among young people and adults, covering a wide audience, while online casinos usually have a large but limited audience by age, since bets like online blackjack and similar are necessarily restricted to adults. In general, games are developed with a view to being used by millions of people around the world, in various languages and aimed at various ages.
Static and dynamic modes . Advertising can be exploited statically, through banners, logos and posters that remain fixed throughout the game, or dynamically, linking sponsors to the players' field of vision when displaying content and even inviting them to interact with the brands in exchange for prizes.
including advertising within the business model. By integrating brands into the business model, it provides direct benefits to all involved and improves ROI. The benefit for players is that they can enjoy more spectacular and better produced games because the developer has the necessary means to carry out their work optimally.
The numbers seem to be very beneficial for the future. One of the main keys to marketing in online video games is that the number measurements point to continued exponential and consistent profit growth in the future, therefore many companies are currently betting everything on creating the perfect game to take their corresponding market share and continue developing innovative marketing strategies within the wonderful and creative world of online games.
