There are a thousand plumbers out there writing about germany whatsapp number fixing leaky faucets, so your content has to be special to stand out.
The real trick to content marketing, the big secret, the golden ticket to your market, is to do something different. It doesn’t have to be something huge; you can write in a more entertaining and in-depth way, diving into your topic before you write about it, so that what you have to say has real value to your reader or viewer.
The trick, in short, is to be exciting and fresh. It’s about adding something to the conversation. No one wants to share content with a friend that they’ve already seen from ten different brands.
In other words, it adds value! And if you need help developing a solid plan, you can use the Content Marketing Platform to help you create a winning content strategy.
Create your content strategy
…But with a strategy
Despite the open nature of content marketing, you can't do it haphazardly. There is a certain order to things, or there should be. You have to have a plan.
Just like any type of marketing campaign, you need to deliver content that makes sense and is consistent with other content you have created in the past and will create in the future. Your content needs to make sense and be part of something bigger.
For example, if you sell hyper-complex widgets, you’ll need to make sure that each design is unique and doesn’t overlap with the other. This is doubly true for blogs or other web content, because too much of the same content does very little for you in the SERPs (and bores your potential audience).
A small brand might track basic activities in a spreadsheet or other simple document. For larger, more ambitious projects, a tool like SEMrush’s Content Marketing Platform can simplify the process. Not only can you use it to develop an editorial plan with your entire team, but it can help you optimize your content by finding what works with your audience, as well as what doesn’t.
