Everything you need to know about Google Tag Manager!
Posted: Wed Dec 18, 2024 5:13 am
Understand how Google's tag management system works.
Have you already installed a Google Adwords pixel on your website to run paid media campaigns? Or did you have to add the Google Analytics tracking code to track your metrics?
If you have done either of the two, I am sure you faced some difficulties.
Many marketers rely on their IT team to add code like this, a process that can be quite time-consuming.
Google Tag Manager was created to solve this problem.
It simplifies the process of adding pixels and scripts to kuwait email list 356423 contact leads your site and also has the ability to refine and customize Google Analytics metrics.
Integration with Google Analytics is the most used feature of Google Tag Manager.
But, this is an extremely versatile tool and can be used for other purposes.
For example, you can use it to add Google Ads remarketing codes to your website pages, in addition to Facebook Ads retargeting codes .
With these two features, it is easier to reach people who visit your website in other places where they browse, such as Facebook and Google search.
If you want to better understand what Google Ads is, why to use it, and how to use it, check out this complete guide!
banner to download ebook about google ads
In this post you will learn:
What are Tags?
Why use Google Tag Manager?
Where to start?
How to add Tags and Triggers?
How to use Variables?
How to use GTM to install Facebook Ads and Google AdWords remarketing codes?
Other GTM features
What are Tags?
In the universe of Digital Marketing , data and metrics on user behavior are essential.
To collect this information, it is necessary to add codes or scripts, also known as Tags, to the pages of a site.
The traditional process of adding Tags is not simple at all.
This depends on two teams: IT and Marketing.
When the Marketing team needs to add a Tag, either to accompany a new campaign or to use a new data analysis program, it is up to the programmers to modify the code of all the pages of the website.
It seems monotonous, doesn't it?
There are too many negative points in the process of adding tags manually.
First, the time spent by the IT team can be very long and could be used in a more productive way.
In addition, the fact that the Marketing team depends on programmers reduces the speed with which new campaigns are carried out.
Have you already installed a Google Adwords pixel on your website to run paid media campaigns? Or did you have to add the Google Analytics tracking code to track your metrics?
If you have done either of the two, I am sure you faced some difficulties.
Many marketers rely on their IT team to add code like this, a process that can be quite time-consuming.
Google Tag Manager was created to solve this problem.
It simplifies the process of adding pixels and scripts to kuwait email list 356423 contact leads your site and also has the ability to refine and customize Google Analytics metrics.
Integration with Google Analytics is the most used feature of Google Tag Manager.
But, this is an extremely versatile tool and can be used for other purposes.
For example, you can use it to add Google Ads remarketing codes to your website pages, in addition to Facebook Ads retargeting codes .
With these two features, it is easier to reach people who visit your website in other places where they browse, such as Facebook and Google search.
If you want to better understand what Google Ads is, why to use it, and how to use it, check out this complete guide!
banner to download ebook about google ads
In this post you will learn:
What are Tags?
Why use Google Tag Manager?
Where to start?
How to add Tags and Triggers?
How to use Variables?
How to use GTM to install Facebook Ads and Google AdWords remarketing codes?
Other GTM features
What are Tags?
In the universe of Digital Marketing , data and metrics on user behavior are essential.
To collect this information, it is necessary to add codes or scripts, also known as Tags, to the pages of a site.
The traditional process of adding Tags is not simple at all.
This depends on two teams: IT and Marketing.
When the Marketing team needs to add a Tag, either to accompany a new campaign or to use a new data analysis program, it is up to the programmers to modify the code of all the pages of the website.
It seems monotonous, doesn't it?
There are too many negative points in the process of adding tags manually.
First, the time spent by the IT team can be very long and could be used in a more productive way.
In addition, the fact that the Marketing team depends on programmers reduces the speed with which new campaigns are carried out.