Black Friday 2020: How to plan digital marketing actions
Posted: Wed Dec 18, 2024 5:21 am
The complex conditions under which Black Friday 2020 will take place are putting many brands in a difficult position. And yet, we are facing one of the most important online promotional events of the year with the popularity of e-commerce as a sales channel growing non-stop . How to plan Black Friday 2020 to maximize results?
3 key trends that will mark Black Friday 2020
To draw up the strategy to follow on Black Friday 2020, we must focus on current consumer habits:
1. Anticipation and more discounts than ever
The current economic uncertainty has consumers eager for deals . In addition, the fact that Amazon Prime Day will take place on October 13 and 14 is bringing forward searches for products and promotions by users : the challenge for retailers is to get transactions to do so as well.
Source: Ecommerce 2020 Holiday Shipping Research Brief by CommerceNext
2. Preference for online shopping… with one foot in the physical store
In the United States, some retailers such as Walmart and Target have already announced closures during Black Friday to avoid crowds . According to figures from GlobalWebIndex , 58% of consumers bulk sms russia prefer online shopping compared to 42%, who remain loyal to stores. However, the role of physical stores will continue to be relevant , since many are being transformed into order preparation hubs and brands are promoting the Click-and-Collect formula .
During the months of lockdown in Spain, e-commerce already experienced its own Black Friday and logistics moved a volume of parcels comparable to that of the big campaign. What will happen now? Brands and agencies fear a possible saturation of the logistics network, so many retailers will try to dilute the concentration of orders through a discount strategy focused on flash offers or promotional weeks .
3. Greater consumption of digital content
Younger generations like Gen Z and Millennials have always been at the forefront of social media use and online digital content consumption. But, as a result of lockdown, older generations (Gen X and Boomers) have also increased the amount of time they spend on social media and watching streaming audiovisual content .
1. Let them find you: strengthen the foundations of e-commerce
With the boom in offers, users will increase their online searches.
3 key trends that will mark Black Friday 2020
To draw up the strategy to follow on Black Friday 2020, we must focus on current consumer habits:
1. Anticipation and more discounts than ever
The current economic uncertainty has consumers eager for deals . In addition, the fact that Amazon Prime Day will take place on October 13 and 14 is bringing forward searches for products and promotions by users : the challenge for retailers is to get transactions to do so as well.
Source: Ecommerce 2020 Holiday Shipping Research Brief by CommerceNext
2. Preference for online shopping… with one foot in the physical store
In the United States, some retailers such as Walmart and Target have already announced closures during Black Friday to avoid crowds . According to figures from GlobalWebIndex , 58% of consumers bulk sms russia prefer online shopping compared to 42%, who remain loyal to stores. However, the role of physical stores will continue to be relevant , since many are being transformed into order preparation hubs and brands are promoting the Click-and-Collect formula .
During the months of lockdown in Spain, e-commerce already experienced its own Black Friday and logistics moved a volume of parcels comparable to that of the big campaign. What will happen now? Brands and agencies fear a possible saturation of the logistics network, so many retailers will try to dilute the concentration of orders through a discount strategy focused on flash offers or promotional weeks .
3. Greater consumption of digital content
Younger generations like Gen Z and Millennials have always been at the forefront of social media use and online digital content consumption. But, as a result of lockdown, older generations (Gen X and Boomers) have also increased the amount of time they spend on social media and watching streaming audiovisual content .
1. Let them find you: strengthen the foundations of e-commerce
With the boom in offers, users will increase their online searches.