Your default setting for Display Campaigns will be the Device Targeting option which targets all devices to display your ads. For example, if your landing page is not mobile friendly, then you should not select this option at all as it will definitely irritate your customer and waste your money.
To avoid this, show your ads on specific devices where you know you're getting more potential audiences.
Device-based analysis of your data will help kuwait phone number library you decide later which ones are performing better and which ones deserve more attention, but at this stage, you should know which devices you will set as defaults for your campaign.
12. Default Frequency Cap Setting in Display Campaigns
In your Display Network Campaign, you’ll see an option to set a limit on how many times your ads are shown to the same potential customer. Make sure to use frequency capping, especially when remarketing, to avoid annoying any of these potential customers.
While the default settings may seem like an easier and better choice for beginner advertisers, they’re not ideal in every situation. Understanding how your Google Ads costs will be affected by your settings is important not only for your Google Ads spend and budget, but also for how well your ad will perform in front of your ideal audience.
how-to-manage-your-google-ads-spending
Hopefully, you now have a better idea of what Google Ads costs and how you can spend your advertising budget using Google Ads. Whatever your budget and strategy, advertising through paid search is a great way to generate leads, generate website traffic, increase brand awareness, and drive sales.
