How can your company leave a positive mark on the world? Get to know Social Marketing!
Posted: Wed Dec 18, 2024 5:24 am
Social marketing can be a great differentiator for your brand, regardless of your sector. Learn more about the topic and how to work on it!
Society evolves and so does marketing . Thanks to this constant evolution, social marketing emerges, giving you the opportunity to impact different sectors of society.
Do you want to know more about this topic? Then join me!
What is Social Marketing?
Social marketing emerged in the 1970s when Philip Kotler and kyrgyzstan email list 36839 contact leads Gerald Zaltman noticed that traditional marketing principles could also be used for social causes. They concluded that just as products could be sold, attitudes, ideas and behaviours could also be sold.
Social marketing's main objective is to solve or mitigate social problems of all kinds. These can be problems related to public health, work, education, housing, transportation, the environment, etc., that is, any action for the benefit of society as a whole.
Social marketing is widely used by third sector companies and public bodies that develop campaigns to obtain donations or raise awareness about a particular issue. These campaigns aim to involve people in a cause and work precisely because they have no commercial interest, thus raising awareness among the public.
Evolution of marketing
Marketing has been evolving little by little to become what it is today and if marketing changes it is because society is changing . Let's look at the different stages of marketing:
Marketing 1.0
In the beginning, the focus of marketing was the product, the objective was sales and profit, and all campaigns revolved around that.
Marketing 2.0
The focus is no longer on the product, but on the consumer. The goal is no longer just to sell; brands want to meet the needs of customers and satisfy them in order to retain them .
Marketing 3.0
The focus is no longer on the product or the consumer, but on a much greater good. In addition to a sale that satisfies the consumer and brings profit to the company, there is a greater purpose: a better world.
And it is precisely here that social marketing emerges. It is the evolution of marketing focusing on the common good . Of course, concern for the product and the consumer exists, but it is no longer the center of everything.
Society evolves and so does marketing . Thanks to this constant evolution, social marketing emerges, giving you the opportunity to impact different sectors of society.
Do you want to know more about this topic? Then join me!
What is Social Marketing?
Social marketing emerged in the 1970s when Philip Kotler and kyrgyzstan email list 36839 contact leads Gerald Zaltman noticed that traditional marketing principles could also be used for social causes. They concluded that just as products could be sold, attitudes, ideas and behaviours could also be sold.
Social marketing's main objective is to solve or mitigate social problems of all kinds. These can be problems related to public health, work, education, housing, transportation, the environment, etc., that is, any action for the benefit of society as a whole.
Social marketing is widely used by third sector companies and public bodies that develop campaigns to obtain donations or raise awareness about a particular issue. These campaigns aim to involve people in a cause and work precisely because they have no commercial interest, thus raising awareness among the public.
Evolution of marketing
Marketing has been evolving little by little to become what it is today and if marketing changes it is because society is changing . Let's look at the different stages of marketing:
Marketing 1.0
In the beginning, the focus of marketing was the product, the objective was sales and profit, and all campaigns revolved around that.
Marketing 2.0
The focus is no longer on the product, but on the consumer. The goal is no longer just to sell; brands want to meet the needs of customers and satisfy them in order to retain them .
Marketing 3.0
The focus is no longer on the product or the consumer, but on a much greater good. In addition to a sale that satisfies the consumer and brings profit to the company, there is a greater purpose: a better world.
And it is precisely here that social marketing emerges. It is the evolution of marketing focusing on the common good . Of course, concern for the product and the consumer exists, but it is no longer the center of everything.