TG Data

2020 and 2021 have been years of great change for B2B marketing, with the emergence of new technologies, strategies, and trends. As we enter 2023, we will see even more transformation. In this article, we will examine some of the emerging trends that could significantly impact your B2B content ...

In CRM
by Giusy La Malfa - June 9, 2023
In the marketing world, a big topic of discussion has always been how companies can use Artificial Intelligence (AI) to their advantage .


Artificial Intelligence, in fact, can bring important improvements to the way companies manage customer relationships ...

What is the Customer Journey in the B2B market;
The importance of using CRM for better customer management in the Customer Journey;
Map the Customer Journey through advanced CRM functions for customer management;
Personalization and automation in CRM to improve customer management along the ...

Acquiring new customers is the primary goal of every company and the basis from which to start in order to survive and succeed. But how to acquire them? As we have already seen, it is important to immediately select users who are truly interested and focus only on them, trying, through targeted ...