TG Data

for granted
That is what Don Peppers and Martha Rogers say in the book Extreme trust . They predict that the above abuses will no longer occur in the future. The attitude of companies that customers should pay attention themselves, can then no longer be maintained. Customers no longer accept that ...

With Campaign Tracking you add a few parameters to the link of your landing page, to which you refer from a social medium, so-called UTM parameters to be precise. These parameters can be read by Google Analytics. With this you actually tell Google Analytics from which source, with which medium and ...

The Communication Panel of Logeion, a professional organization for communication professionals, and research agency DirectResearch investigated this and arrived at both remarkable insights and results that are in line with expectations.

Bright future
It is striking that communication professionals ...

We're not even that different from each other
Of course, we all think we are individuals. We are not at all like our neighbors and sometimes we even hate them a little. Sometimes we don't want to compare ourselves to them at all, but we probably aren't that different from each other. How often do ...

Brand management plan : Brand management is an expertise in development. Not every organization is yet skilled and certainly not every brand management plan – if it exists – has sufficient professionalism.
marketing manager

It is not so difficult to come up with solutions based on the factors ...

Roel Haanappel of Unit4 did not deliver what the program guide promised. What stuck with me was that his nickname within Unit4 was 'Mr. Trechter'. However, a sheet made up for my presence: a photo of a coffee corner at Unit4. I was first distracted by the name on that machine, only then did I see a ...

Where many boards get stuck in their simple vision of the customer (“buy our sh*t”), many marketers and communication professionals in turn suffer from channel fixation (“A bag of Twitter with it?”). The questions that really matter are often snowed under. While they have an unlimited validity ...

In the dictionaries in separate evaluation, the attribute 'defects' is easy to evaluate. However, the attribute 'number of words' is difficult to evaluate. Most customers lack a reference point with which they can assess the value of the number of words in a dictionary. Possibly, due to the lack of ...

Social media becomes the starting point on the internet
facebooklikesIn addition, it is important to see that social networks are increasingly becoming the starting point on the Internet and are displacing the Google search box. People often no longer start looking for information, but start via ...

Call-to-action: text and visual
The text of a call-to-action is important. It must be unambiguous and simple. Visitors must immediately understand what they are going to do or what awaits them when they click on the button. The call-to-action of Nationale Nederlanden is rather long: 'calculate ...