Be right.
Validate key information as quickly as possible and brazil whatsapp number list female make it available. Questions will arise, but you don’t need all the answers right now. If you deliver information that turns out to be false, get a correction out immediately.
Be credible.
A crisis is no time to engage in spin or withholding of information. Be honest and transparent. You will gain the trust of stakeholders.
Be empathetic.
People must first know that their leaders care. Evaluate the degree to which your organizational communication demonstrates you understand and care about the concerns of stakeholders.
Promote action.
Giving people something specific to do restores a sense of control over out-of-control circumstances. Tell people that you need their help with specific tasks related to managing the crisis.
