Don't be afraid, I'll help you!
In this blog, I present 7 cool and innovative examples of B2C lead generation strategies that help you capture new leads. At the end, I will propose actions that could help you generate leads.
Lead generation in B2C marketing
First things first, let’s figure out how B2C lead generation differs from B2B lead generation.
By the way, if you're looking for B2B lead generation strategies, check out our blog post 20+ Lead Generation Strategies for B2B Businesses . And who knows, maybe some of those strategies will help your B2C business too!
The customer journey
The B2C lead generation process is fairly straightforward, as individual jordan phone number list consumers are generally aware of what they need, want, and can afford, unlike business customers who need to value their purchases more.
Getting individuals excited works differently than getting potential business customers excited. Businesses want hard numbers, proof, practicality, and assurances that the product will work for them.
Ordinary people may want something simply because they see it as practical, cool, relaxing, fun, or because their neighbor has it too. They may identify with their peers, a celebrity, or want to stand out from the crowd with the products they buy.
The average buyer's journey is usually short: the customer sees a product, maybe reads a couple of reviews, and makes a purchase. Of course, when it comes to more significant purchases, such as a car or a house, a longer sales process is needed.
Check out these 15 sample real estate lead generation strategies to get an idea of what it's like to generate leads for high-risk purchases, like a home.
b2b b2c lead generation characteristics
Inbound or outbound marketing?
Lead generation in B2C business relies heavily on inbound lead generation. Generally speaking, individual consumers do not appreciate unsolicited contact and do not necessarily believe in advertisements.
If you are able to attract potential customers with digital marketing, content marketing, search engine optimization, social media, effective lead magnets, and creative lead generation campaigns, you will get inbound leads.
This way you let potential customers find you and express their interest, unlike B2B lead generation, where you proactively search for and contact potentially interested customers using a database or other tools.
It's possible to adapt outbound lead generation strategies to B2C marketing as well. After all, there are plenty of telemarketing companies that reach out to customers constantly with cold calls. But cold calling isn't the only outbound lead generation strategy out there, as you'll soon see.
Inbound Marketing Tactics Outbound Marketing Tactics
Content Marketing
Landing Page Design
Earned Social Media
Community Building
Search Engines
Word of Mouth Email marketing
Direct mail
Cold calls
Advertisements
Brochures
Trade shows and conferences
Lead generation process
The most complicated part of the B2C lead generation process is lead capture – how do you get potential leads to give you their contact information?
To manage this part of the lead generation process, you need to have a powerful lead magnet with enough value and ability to attract potential customers into the sales funnel. Perhaps the example cases below will help you with this.
Lead qualification , however, is pretty easy in the B2C lead generation process. Basically, almost everyone who is willing to buy from you is a sales qualified lead.
An unqualified lead is someone who
Can't pay for your product or service
You can't buy it because of the location
Does not meet a possible age limit or other ethical restriction
qualified sales lead b2c
Of the three reasons, the first is the only universal one, the others depend on the type of business you have. As we can see, there are very few limitations for your B2C lead not to convert if they really want to buy from you.
7 Examples of different lead generation strategies
Below, we'll take a look at 7 real-life lead generation strategies from different brands. In the examples, inbound marketing stands out as the most common lead generation strategy, but outbound marketing is also present.
Consider your brand's business type when evaluating which lead generation strategy to use.
Whatever lead generation strategy you choose, don’t forget to capture potential customer information! In B2C lead generation, we’re talking about an email address or maybe a phone number.
Lead Generation Strategy #1: Video Testimonial from a Real Customer
ExpressionMed makes fun designed medical tapes and stickers to secure medical devices during use.
The company has a very specific audience: diabetics or parents of diabetic children who need to carry a pump.
The website uses social proof , including some wonderful video testimonials from real customers. It's digital word of mouth that encourages people to trust a brand.
This particular video testimonial example is fun to watch. It shows a customer working out at a gym and talking about the product and how it has helped them.
