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Then see how four brands are doing it well.HANDPICKED RELATED CONTENT:Brand Empathy: The One Critical Quality BB Content Lacks [Video]Are Marketers Just Waiting to Speak? Tips for Active Audience Listening [Research] Brainstorm topics in your content sweet spotWhile it might be tempting to jump on popular topics, focusing on content that you can authoritatively speak about, don’t do it. You need to think about your audience too.Use a Venn diagram to empathize with your audience in relation to your brand, says @DaisyQuaker via @cmicontent.

Share on XI use this simple activity to recognize the brand and empathize swiss whatsapp number with the audience.Draw a Venn diagram. In one circle, list the problems your audience and industry are grappling with. In the other circle, list all the areas of your brand’s expertise. In the space where the two circles interlock, identify two to three themes where your audience and brand interests intersect.Now take those areas of focus and brainstorm about topics for which you can create and curate content for social media, your blog, or even the building of a resource center.

Rank the themes in order of priority or difficulty.HANDPICKED RELATED CONTENT: Your How-To Plan for Months of an empathy mapEmpathy maps aid in understanding and visualizing how your audience thinks and feels.Create an empathy map to visualize how your audience thinks and feels, says @DaisyQuaker via @cmicontent.Share on XGrab a sheet of paper and create four quadrants. In each section, jot down one of the following: What does your audience see? Hear? Think and feel? Say and do?On a separate sheet (or below the quadrant chart), list your customers’ pains and gains.