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Tips for creating eMail Marketing campaigns for event promotion
1. Segment your contact list
2. Define a sequence in your eMails
Invitation email
Confirmation email
Reminder email
Thank you email
Tips for creating eMail Marketing campaigns for event promotion
Email marketing is the ideal channel for promoting events, as it allows you to reach your audience with optimal results.
1. Segment your contact list
The first thing you need to determine mali business email list when promoting your events is who will be interested in attending : those subscribers who can attend: by physical proximity if it is an in-person event, who have previously interacted with the type of event, etc.
You should also carefully analyze the day of the week and the time slot that are ideal for the subscribers you want to reach, because even though we are constantly connected via mobile, we are not always available to receive commercial communications. To do this, you can access your metrics from past campaigns .
2. Define a sequence in your eMails
It will depend on the type of events you want to promote, but integrating an e-mail sequence will be of great help:
Invitation email
Two or three weeks before your event, send a communication with an attractive description, the date and time where it will take place and of course the call to action : “reserve your place” or “register” are examples among many others that you can integrate.
Confirmation email
An important point is to ensure that the user has registered (or purchased their place) correctly. Send an email with a button that can add the event to their calendar.
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Reminder email
An alert a couple of days before the event will be an ideal way to maintain engagement and ensure that the user does not miss the date. You can also use this to mention any last-minute changes.
Thank you email
Communicate your gratitude to attendees , and you can also offer a discount or gift for their participation , or include a link so they can access photos or reviews of the event they attended.
You can also send an e-mail marketing campaign to those users who were unable to attend the event, letting them know what happened and inviting them to participate in future events.
Remember that the wording of these emails must be clear and without spelling mistakes , that you must have consent to send commercial communications, especially after the new data protection regulations came into force , and above all, create a global strategy that allows you to send emails at the exact time, without bombarding them daily with dozens of communications or disappearing forever and only returning when you need them.
