Google My Business: what is it?
How to optimize the SEO of your business profile?
Google My Business to boost your local SEO
On December 16, 2021, Google's Twitter account posted this message:
Tweet from Google
In December, Google tweeted: The November 2021 update is now complete. algeria phone number library It ran from November 30 to December 8, and focused on how different ranking factors are weighted when performing a local search …
If, as usual, the search engine remains mysterious about these new criteria , many SEOs have already noticed some important changes. To understand these changes, you must first understand how Google My Business works . We explain everything to you!
Google My Business: what is it?
A valuable asset for your local SEO and your e-reputation
This free service offered by Google to professionals has become an essential tool in just a few years . It allows your business to be referenced locally in a very effective way. Depending on the level of relevance between your business and the user's search, the geographical distance between the user's location and the location of your company, and finally the popularity of your business, you have a good chance of seeing your positioning on Google greatly improved.
Optimized local SEO on the one hand, and building your e-reputation on the other . Indeed, Google My Business highlights the opinions of customers who share and rate their experience with your company. This space for sharing experiences is useful for users who can very quickly identify a company that enjoys many positive feedbacks. It also gives professionals an opportunity to stand out and offer consumers even better. Companies referenced on Google My Business therefore benefit from a double advantage: local SEO and digital reputation.
What criteria does Google use to classify businesses in the Local Pack?
Even though we don't have details, the search engine gives us 3 factors:
Geolocation: Where is the user located in relation to your establishment? Are they looking for a business close to yours?
Relevance: Does your listing match the user's query and search intent ? Is your listing more relevant to the user than your competitor's?
Authority: How many reviews do you have on your Google My Business listing? Are the ratings good enough? If the reviews contain keywords that are searched for on the engine, that’s a bonus for you. Is your site attracting traffic and backlinks ?
