How to increase your recurring customers' purchases through email marketing

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Article updated 9 months ago by NewsMDirector
Email with benefits to increase recurring purchases

Increasing repeat purchases is one of the main objectives of any company. It is not enough to retain customers; you have to try to get them to buy more. This is the spirit with which many companies operate, and it can help them achieve success.

The channels used to reach repeat customers range from the most modern social networks to the most classic Email and SMS marketing . And all of this from any device, whether it be a desktop computer, tablet or smartphone. These channels are available to companies to achieve the same goal: increase repeat purchases.

Over time, it has been proven that classic channels do not lose their strength and ability to attract. An appropriate reinvention and adaptation of the use of these channels can allow the user to enjoy new experiences. bosnia and herzegovina whatsapp phone numbers With the end result of achieving a higher level of attraction than with other more current channels.

A study by the technology company Fluent found that 78% of consumers who regularly receive emails from their favorite companies, and also follow them on Twitter, tend to make at least one purchase a week .

This is a good example of the importance that email communication can have in increasing purchases from repeat customers. If you work well with lead nurturing techniques , the customer could buy much more.

TABLE OF CONTENTS
5 reasons why a repeat customer is important
5 essential types of email to increase recurring purchases
1.- Periodic shipments
2.- Discounts and benefits for loyalty
3.- Take advantage of special occasions
4.- Priority access
5.- Make the customer feel special
5 reasons why a repeat customer is important
It is estimated that a repeat customer of an e-commerce site generates three times more profit than a new buyer . This is the main motivation for companies to pay attention to repeat customers . Those users who have purchased and who tend to do so frequently.

Although companies are aware of the importance of this type of customer, few of them invest part of their budget in attracting the attention of these customers, either in increasing their loyalty or in attracting them back to make a new purchase. Investment in recurring customers does not usually exceed, on average, 20% of the acquisition budget.

But it turns out that repeat customers are very important because it is so easy to attract their attention. Many companies have not yet understood that they need to invest much less money in acquiring these customers than in acquiring new ones.

For all these reasons, we list some of the reasons why repeat customers are important:

They require less investment : since these are clients who already know the dynamics and the product of the company, you do not need to invest a lot of money in making your product and service known among these users. All you need to do is come up with a strategy so that clients do not forget your company, keep it in mind and remember it when making the next purchase.
You don't need to cajole them : repeat customers already know the benefits of your brand, have tried them and have decided to make more purchases knowing them. The regular customer is the customer who knows the brand and knows how it works, the advantages it offers, the deadlines, whether it fulfills what it promises and whether it is trustworthy, so the strategy for these customers is not to cajole them, but simply to remind them of the company.
Benefits for repeat customers : One factor that many repeat customers particularly value is when the company they usually trust regularly offers them specific benefits for their loyalty to the brand. Benefits can range from discounts on the purchase or acquisition of products or services, access to products before other customers, or savings on shipping costs, a very common practice in e-commerce companies.
They convert better : repeat customers are more likely to reach the company, and the conversion rate of these customers is usually higher than that of other types of customers, since the ties between the company and repeat customers are already established. Unlike what happens with new customers, the company does not need customer acquisition processes, so the conversion (when making a purchase, registering, filling out a form or leaving a comment, to give some examples) happens automatically.
Customer familiar with the brand and the dynamics of the company : one advantage of investing in recurring customers is that these customers are already familiar with the brand and the way the company works, so it will help users not have to search for the company's options or purchasing possibilities. This is, therefore, a much cheaper type of customer for the company, since the work of making the brand and company known has already been done previously, so there will be no need to make a new investment in that aspect.