Time-bound : each objective must be ethiopia email list 150000 contact leads delimited within a given period. Example: my objectives will span one year, which will allow me to carry out an annual review and compare the evolution of my performance and that of my team from one year to the next. . Establish a budget the inbound marketing approach is expensive: it is therefore necessary to dedicate a specific budget to it, because counting on any residual budgets is not enough.
For it to have a chance of paying off, you have to dare to commit financially to the inbound approach. Once again, consider this as an investment that will be returned to you a hundredfold… Determine your buyer persona the buyer persona is a fictitious person, designed by the company and, above all, likely to become one of its customers... Although it is imaginary, it is nonetheless the starting point of the entire inbound marketing approach , the pattern around which we will then build.
