Millennials love email
A recent study by Campaign Monitor reveals that around 90% of millennials consider email to be their preferred channel for receiving advertising liberia business email list communications, and on a constant basis; in fact, half of the same respondents revealed in the study that they check their email account more than 10 times a day.
That said, millennials have no trouble taking action or making decisions based on newsletters (i.e. responding to a call to action, replying, or any other type of action).
Whether it's purchasing on an e-commerce platform or donating to an NGO, email is a real bridge for millennials to continue their digital path, exploring and - in the best of cases - consuming and generating transactions over the Internet.
Understanding the millennial generation better
It is important to understand what we could call the DNA or the structure of thinking and information consumption of millennials.
You see, if there is one thing that defines millennials, it is that they have a broad orientation towards global connection, as well as a greater awareness of values and, above all, they are constant users of technology, the Internet and its derivative media, which of course include social networks.
For this reason, and going back to what I mentioned at the beginning, it is wrong to think that the millennial generation only uses Snapchat or Instagram ... the reality is different, as the same studies show, they are frequent email users.
The important thing here is to consider that, little by little, millennials have acquired a greater purchasing power, and in light of this fact, marketing strategies must be fine-tuned enough to be able to attract the attention of this group – of course, email marketing is not excluded.
