Still not convinced? In this post, you will better understand the importance of a digital presence for the vinyl pool industry. Check it out:
What is digital presence?
It is the experience of your industry on the internet. For example: creating a responsive website, updating your social networks , using paid ads on Google and sending news about your business to potential and current customers.
Digital presence for industry is not just about having a website and a Facebook page that you don't even update. This last factor, in fact, can be misinterpreted by users. When they see that the pages are out of date, they get the impression that your industry has closed its doors.
Therefore, it is essential that your social media is constantly updated, even if it is just one post per week. Your followers need to know that your page brings news periodically. If you know how to use the different resources that each media offers, even better.
What does it take to have a digital presence?
Marketing offers several tools for you to develop a digital presence for the vinyl pool industry:
website: you can show product details, enlargeable photos, specifications and usage recommendations, as well as the company history, mission, vision, values and contact details;
Google My Business: a registration so that your company ireland business fax list appears in searches for certain keywords. For example: your user searches for “vinyl pools RJ”. Google will show addresses of stores that sell the product — including those in your industry;
corporate blog : it is a smart strategy to talk to your audience and offer relevant information about your product or service without, at first, saying the name of your industry;
social networks: being present is essential, but it doesn't have to be on all of them. For an industry, for example, in addition to Facebook, it's interesting to be on LinkedIn (to create relevant content and establish yourself against other companies), YouTube and Instagram (where you can post videos showing production);
Google Ads: This is Google's paid advertising tool, where your company appears at the top of search pages using your keyword. There are also other tools for creating campaigns, such as Facebook Ads and Instagram Ads;
e-mail marketing: this involves sending e-mails with products, promotions and news, as well as blog posts or website updates. This allows you to maintain a “dialogue” with your potential customer. However, the user must have authorized this beforehand, i.e. registered their e-mail on one of your pages.
There are some essential pillars for a digital presence for industry, commerce and institutions in general:
engagement: this is the user's behavior on your pages. Whether they like, share and comment;
content : all of your company's communication. Blog posts, e-books, infographics, and emails, for example;
positioning: this is how your company wants to be present in the user's mind;
user-friendly navigation: the concern to keep your website easy to navigate and responsive;
monitoring: searching for and analyzing comments and user behavior on and off your pages.
Why invest in a digital presence for the vinyl pool industry?
Now, check out some reasons to ensure a digital presence for the vinyl pool industry.
Why big companies are on the internet
Coca-Cola, Vale, Apple, IBM and McDonald's. No matter the segment: a large company has at least one website. Not having a website can also cause your audience to “forget” that your industry exists.
If you want to reach an audience far beyond your region, invest in a digital presence for the industry.
Because you can get ahead of the competition
If it’s already difficult to find websites for industries in general, imagine websites dedicated exclusively to the production of vinyl pools. Therefore, taking care of your digital presence is a way to get ahead of the competition.
If you've already found competing companies on the internet, don't worry, as you can also use their digital presence to discover their strengths and weaknesses.
Because a company outside the internet seems not to exist
When you want to know some information about a certain company, you probably do some research on the internet, even if it's just to get the phone number.
So if you can't find a website or social media account, you get the same impression as an outdated page: that the organization no longer exists.
Updated social networks show that your industry not only exists, but is also available to answer users' questions and do business .
Because the customer needs to know your product
Consumers are becoming increasingly demanding. Previously, they were passive and accepted company communication through traditional means.
Today, with the popularization of the internet, consumers do a series of searches before purchasing a product or service, especially if it is a more expensive item, such as a vinyl pool.
A digital presence for the industry shows not only that your company exists, but also that it offers quality pools, with durability, technical assistance and other advantages compared to the competition.
As you can see, it is more than necessary to invest in a digital presence for the vinyl pool industry. Fortunately, the market also offers several solutions for this segment.
If you work in the vinyl pool manufacturing industry, you probably heard about Expolazer 2019, the largest event in Latin America focused on the sector. With hundreds of exhibitors, the fair showcased the latest innovations and trends.
