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If you are interested in Mynavi TECH+'s telemarketing lead service, please see below for more information. Lead generation services for BB companies [9] Summary An MQL (Marketing Qualified Lead) is a potential customer (lead) acquired through marketing activities. These are customers whose prospects have been increased by the marketing department through email newsletters or seminars. If you correctly understand the meaning of MQL, your sales efficiency will increase and you will be more likely to be blessed with business opportunities. In this article, we have introduced tips and success stories for connecting MQL to SQL.