One of the goals of digital marketing strategies in companies is conversion. To achieve this, several actions are used to attract, nurture and convert leads so that they end their purchasing journey in a positive way.
These actions include organic traffic, when the company manages to get users to find the pages spontaneously, and paid traffic, which we call sponsored links.
These links are paid advertisements that the company uses to ensure greater visibility for its products and services, as they mostly appear at the top of search results on Google or elsewhere.
Therefore, sponsored links are an excellent option for winning over and attracting a targeted audience. Continue reading this article to learn more about this tool that is present in the daily lives of companies and users.
What are Sponsored Links?
Sponsored links are online advertisements, in text form, that appear in search engines, such as Google. But they can also be found in the content of blogs, websites and apps.
Normally, they are displayed according to the users' interests , that is, when performing a search with a keyword, the content with sponsored links appears at the top of the page.
When clicking on a sponsored link, the person is directed to the company's website or blog, which helps to bring more traffic to the page. In fact, visits that occur on websites derived from sponsored links are called paid traffic.
In Google results, for example, these types of links have a “sponsored link” warning to alert the user that the content is paid for.
In addition to being very popular on search engines, sponsored links have recently started to appear on other channels, such as social media. This is because there has been an increase in brands and influencers using social media to gain views and, in the case of companies, conversions.
How to invest in sponsored links?
Sponsored links are an excellent option for companies to invest in media and achieve good results. But to do so, you need to know the three main billing methods on paid media platforms: CPC, CPM and CPA.
CPC
In Cost Per Click (CPC), the company that is advertising pays for each click on the link that directs to the business page.
CPM
In Cost per Thousand Impressions (CPM), the advertiser pays when the link receives one thousand or more impressions. In this case, impressions means views, that is, how many times the link was accessed by users on the internet.
CPA
Cost per Acquisition or Cost per Action (CPA) is the investment that el salvador phone number data the company makes available when the user performs some action within the website, be it purchasing or downloading some material.
The choice of each investment will depend on the digital marketing strategy worked on by the company and its objectives/goals.
Now that you know what sponsored links are and how to invest, find out where your ads or content can be found.
Where to publish sponsored links?
Currently, one of the largest paid media channels is Google Ads. On the platform, you can create and promote your campaigns on any Google-derived website, such as YouTube, Google Play, Gmail and on the search engine itself.
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