16 Ways to Improve Your B2B Website Conversion Rate

[tonmoypramanik]

Too many businesses make the mistake of investing time and money in a never-ending quest for visitors.

To tell the truth, it's a natural reflex and I sometimes fall into the trap.

The problem is that attracting more visitors to your website takes time. You have to create content and improve your website's SEO. Worse, it doesn't guarantee that you'll generate proportionally more leads.

So the best way to generate more leads in the short term is to improve your conversion rate.

How to do it?

B2B Metric presents in an infographic the 16 ways to improve the conversion rate of your website in B2B.

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16 Ways to Improve Your B2B Conversion Rate: Infographic
1. Track all the data at your disposal: 42% of B2B marketers say that a lack of malaysia email list data prevents them from generating leads.

2. Secure your website: Equip your website with an SSL certificate.

3. Speed ​​up your website loading speed: 40% of visitors leave a website after 3 seconds of loading.

4. Write a clear title: The title of your page plays a crucial role in lead generation . Think added value!

5. Integrate call-to-action buttons into your pages.

6. Reassure the visitor with testimonials or certifications: the B2B buyer must validate that you are trustworthy .

7. Air out your texts: the content of your web pages must be scannable.

8. Integrate video: Websites that offer video are better referenced and generate more leads.

9. Highlight customer reviews: 90% of B2B decision-makers are influenced by reviews.

10. Don't present what you do, but why you do it.

11. Include images: a picture is worth a thousand words!

12. Create high-value content : a decision-maker reads an average of 3 to 5 pieces of content before engaging with a salesperson.

13. Optimize your lead generation forms .

14. Add a Chat Room: 44% of B2B decision makers say that being able to talk to a real person is essential on a website.

15. Integrate social media sharing icons.